Social Media Executive

Babu House; Greater London; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Summer festival events

Babus' Day Out

25 days holiday + bank holidays

Dishoom Black Card

Food discounts at cafés

Gym memberships subsidised

Personal and professional development

Extra day off for child's first day at

Team lunches and events

Job summary

Dishoom is hiring a Social Media Executive to support the day-to-day running of our social channels across Dishoom and Permit Room. You’ll schedule posts, respond to guests online, support content production, and help us learn what our audience loves most, with occasional travel to cafés across the UK.

Working closely with the Social Media Manager and Head of Content, you’ll prioritise TikTok and Instagram, shape campaigns, manage communities, track trends, and feed insights into weekly and

Qualifications

• 1–2 years' experience managing or supporting social media for a brand, agency or hospitality business.
• Genuine TikTok native with professional work examples (growth, campaigns, trend content).
• Interest in performance, reporting and sharing insights with the team.
• Love of systems, processes and attention to detail.
• Strong communication skills and warm community engagement.
• Curiosity about culture and food storytelling within hospitality.

Responsibilities

• Support the Social Media Manager and Head of Content in delivering our social media strategy across Dishoom and Permit Room, with a focus on TikTok and Instagram.
• Manage day-to-day scheduling of posts, stories and campaigns, ensuring accuracy and timeliness.
• Engage with guests online, respond to comments and messages, and reflect Dishoom's warmth.
• Collaborate with Guest Services to manage enquiries and escalate complex issues as needed.
• Update the social content calendar and align activity with broader marketing plans.
• Support content production logistics, coordinate freelancers and assets, and assist on shoot days.
• Track key social metrics and contribute to weekly and monthly performance updates.
• Monitor trends and cultural moments to keep content relevant for Dishoom and Permit Room.

Skills

Social media management

TikTok native

Community engagement

Content reporting

Organisation

Communication

Tools

Meta Business Suite

Dash Hudson

Job description

SOCIAL MEDIA EXECUTIVE

Our Chatter team helps Dishoom share its stories, from our cafés to our communities, and everything in between. We're now looking for a Social Media Executive to join the team on a permanent basis. This role suits someone who enjoys keeping things organised, cares about the details, and brings warmth and curiosity to their work. You'll work closely with our Social Media Manager and Head of Content to help deliver social media across Dishoom and Permit Room, with a focus on TikTok and Instagram.

About the Role

As our Social Media Executive, you'll support the day-to-day running of our social channels, helping to bring campaigns, stories and content to life across Dishoom and Permit Room. You'll be close to the action, scheduling content, engaging with our guests online, supporting content production, and helping us to learn what our audience loves most. No two days look quite the same! This role works usual office hours, with occasional evening work given we're in hospitality, and occasional travel outside London to our cafés across the UK.

What You'll Be Doing

• Supporting the Social Media Manager and Head of Content in delivering our social media strategy across Dishoom and Permit Room, with a focus on TikTok and Instagram.
• TikTok in particular is a real priority for the business right now, so you'll help shape how we show up there and keep us moving at the platform's pace.
• Managing the day-to-day scheduling of posts, stories and campaigns, ensuring everything goes out accurately and on time.
• Looking after community management, responding to comments and messages, engaging with guests, and making sure every interaction reflects Dishoom's warmth and hospitality.
• Working closely with our Guest Services team, helping to manage enquiries and escalating more complex issues when needed.
• Maintaining and updating the social content calendar, keeping activity aligned with wider marketing and PR plans.
• Supporting content production logistics, from coordinating freelancers and gathering assets, to organising files and lending a hand on shoot days.
• Keeping track of key social metrics and feeding into reporting — pulling together the numbers and highlights that go into weekly and monthly updates on our wins across social.
• Keeping a close eye on social trends, emerging creators and cultural moments that feel right for Dishoom and Permit Room.

About you

You're someone who enjoys being organised, dependable, thoughtful and who takes pride in doing the small things well. You're confident engaging with people online, curious about what makes great content land, and excited to learn more about social media in a brand-led, hospitality setting.

You'll likely bring:

• 1–2 years' experience managing or supporting social media for a brand, agency or hospitality business.
• Genuine TikTok native — you live and breathe the platform, and can point to work you've done there professionally (growing an account, running campaigns, trend-led content).
• A real interest in performance — you like keeping track of what's working, and are happy feeding into reporting and report decks to help tell the story behind the numbers.
• A love of systems, processes and attention to detail.
• Strong communication skills and a warm, considered approach to community engagement.
• A sharp eye for trends — not just what's moving on social, but in culture more broadly.
• A genuine passion for food, drink and storytelling.
• A collaborative mindset, bringing positivity, initiative and care to everything you do.
• Familiarity with social tools such as Meta Business Suite, and Dash Hudson (or similar).
• An understanding of the food and hospitality scene and enthusiasm for being part of it.
• A curiosity about South Asian culture and the Dishoom world (a big plus).

Benefits

We deeply care about making Dishoom an excellent place to work. Alongside being part of a supportive,

creative team, you'll enjoy:

• A huge summer festival (our Family Mela), Babus' Day Out and a brilliant Christmas party.
• Regular team events and a weekly team lunch at Babu House.
• 25 days' holiday plus bank holidays (and extra days for our Mela and Christmas party).
• A Dishoom Black Card with a monthly allowance to treat friends and family in our cafés.
• Delicious food from the café menu when working in cafés.
• Access to a wide discount network — from flights to groceries.
• Subsidised yoga and gym memberships.
• Ongoing support for your personal and professional development.
• An extra day off to take your little one to their very first day of school.
• Team members who work at Dishoom for 5 years are invited to attend Bombay Bootcamp – an educational trip to Bombay to learn about our unique food, culture and heritage.
• A team of smart, kind and ambitious people creating something special together.

Competitive salary to be discussed.

*Babu can be a term of respect in India but is more frequently used to refer to bureaucrats behind desks

who don't do much.

At Dishoom, everyone is welcome.

We're committed to building an inclusive and diverse workplace and strongly encourage people from all backgrounds, identities and experiences to apply.