Social Media Executive

Dishoom; Greater London; On-site; GBP 27,000 - 38,000; Full time

Benefits offered by this job

25 days holiday

Bank holidays

Dishoom Black Card

Employee discounts

Yoga and gym subsidies

Professional development

Job summary

Dishoom is seeking a Social Media Executive in the United Kingdom to help run social channels for Dishoom and Permit Room, with a focus on TikTok and Instagram. You’ll schedule posts, engage with guests online, and support content production while staying closely aligned with marketing and PR plans.

You’ll work with the Social Media Manager and Head of Content in a hospitality setting, with occasional travel to cafés across the UK.

Qualifications

• 1–2 years' experience managing or supporting social media for a brand, agency or hospitality business.
• Genuine TikTok native — proven work on the platform.
• Interest in performance metrics and reporting.

Responsibilities

• Support day-to-day running of social channels for Dishoom and Permit Room.
• Schedule posts, stories and campaigns and ensure timely delivery.
• Engage with guests online and reflect Dishoom's warmth.
• Coordinate with Guest Services to handle enquiries and escalate as needed.
• Maintain and update the social content calendar to align with marketing plans.

Skills

Social media

TikTok

Analytics

Organisation

Community eng

Trends

Teamwork

Meta Suite

Tools

Dash Hudson

Meta Business Suite

Job description

Our Chatter team helps Dishoom share its stories, from our cafés to our communities, and everything in between. We're now looking for a Social Media Executive to join the team on a permanent basis. This role suits someone who enjoys keeping things organised, cares about the details, and brings warmth and curiosity to their work. You'll work closely with our Social Media Manager and Head of Content to help deliver social media across Dishoom and Permit Room, with a focus on TikTok and Instagram.

About the Role

As our Social Media Executive, you'll support the day-to-day running of our social channels, helping to bring campaigns, stories and content to life across Dishoom and Permit Room. You'll be close to the action, scheduling content, engaging with our guests online, supporting content production, and helping us to learn what our audience loves most. No two days look quite the same! This role works usual office hours, with occasional evening work given we're in hospitality, and occasional travel outside London to our cafés across the UK.

What You'll Be Doing

• Supporting the Social Media Manager and Head of Content in delivering our social media strategy across Dishoom and Permit Room, with a focus on TikTok and Instagram.
• TikTok in particular is a real priority for the business right now, so you'll help shape how we show up there and keep us moving at the platform's pace.
• Managing the day-to-day scheduling of posts, stories and campaigns, ensuring everything goes out accurately and on time.
• Looking after community management, responding to comments and messages, engaging with guests, and making sure every interaction reflects Dishoom's warmth and hospitality.
• Working closely with our Guest Services team, helping to manage enquiries and escalating more complex issues when needed.
• Maintaining and updating the social content calendar, keeping activity aligned with wider marketing and PR plans.
• Supporting content production logistics, from coordinating freelancers and gathering assets, to organising files and lending a hand on shoot days.
• Keeping track of key social metrics and feeding into reporting — pulling together the numbers and highlights that go into weekly and monthly updates on our wins across social.
• Keeping a close eye on social trends, emerging creators and cultural moments that feel right for Dishoom and Permit Room.

About you

You're someone who enjoys being organised, dependable, thoughtful and who takes pride in doing the small things well. You're confident engaging with people online, curious about what makes great content land, and excited to learn more about social media in a brand-led, hospitality setting.

You'll likely bring:

• 1–2 years' experience managing or supporting social media for a brand, agency or hospitality business.
• Genuine TikTok native — you live and breathe the platform, and can point to work you've done there professionally (growing an account, running campaigns, trend-led content).
• A real interest in performance — you like keeping track of what's working, and are happy feeding into reporting and report decks to help tell the story behind the numbers.
• A love of systems, processes and attention to detail.
• Strong communication skills and a warm, considered approach to community engagement.
• A sharp eye for trends — not just what's moving on social, but in culture more broadly.
• A genuine passion for food, drink and storytelling.
• A collaborative mindset, bringing positivity, initiative and care to everything you do.
• Familiarity with social tools such as Meta Business Suite, and Dash Hudson (or similar).
• An understanding of the food and hospitality scene and enthusiasm for being part of it.
• A curiosity about South Asian culture and the Dishoom world (a big plus).

We deeply care about making Dishoom an excellent place to work. Alongside being part of a supportive,

creative team, you'll enjoy:

• A huge summer festival (our Family Mela), Babus' Day Out and a brilliant Christmas party.
• Regular team events and a weekly team lunch at Babu House.
• 25 days' holiday plus bank holidays (and extra days for our Mela and Christmas party).
• A Dishoom Black Card with a monthly allowance to treat friends and family in our cafés.
• Delicious food from the café menu when working in cafés.
• Access to a wide discount network — from flights to groceries.
• Subsidised yoga and gym memberships.
• Ongoing support for your personal and professional development.
• An extra day off to take your little one to their very first day of school.
• Team members who work at Dishoom for 5 years are invited to attend Bombay Bootcamp – an educational trip to Bombay to learn about our unique food, culture and heritage.
• A team of smart, kind and ambitious people creating something special together.

Competitive salary to be discussed.

*Babu can be a term of respect in India but is more frequently used to refer to bureaucrats behind desks

At Dishoom, everyone is welcome. We're committed to building an inclusive and diverse workplace and

strongly encourage people from all backgrounds, identities and experiences to apply.