Marketing Manager

Equans; Greater London; Presencial; GBP 45.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

25 days annual leave

Life Cover 2x salary

Employee discounts

Gym membership discounts

Cycle to work

Holiday purchase scheme

CSR days

Employee networks

EAP program

Descripción de la vacante

Equans in London is seeking a Marketing Manager to drive growth through proactive campaigns, audience insights, and aligned marketing activity across sectors, services and client groups.

You'll collaborate with the Head of Marketing and External Communications, business development teams and internal partners to translate priorities into briefs, messages and channel plans that deliver measurable results and strengthen our UK&I marketing capability.

Formación

• Proven B2B marketing experience and ability to develop integrated campaigns.
• Strong audience planning, messaging, segmentation and campaign journeys.
• Experience working with BD or sales teams to support priorities.
• Excellent written communication and digital channel know-how.
• Strong project management and stakeholder handling skills.

Responsabilidades

• Develop and deliver proactive marketing campaigns across sectors, services and client groups.
• Translate business objectives into briefs, audience plans and channel plans.
• Plan and manage integrated campaigns across email, LinkedIn, websites, events and paid media.
• Coordinate with external communications, brand and digital teams to ensure joined‑up delivery.

Conocimientos

B2B marketing

Campaign development

Audience planning

Messaging

Segmentation

Stakeholder management

Digital marketing

Project management

Collaboration

Descripción del empleo

Job: Support Functions Communication Contract type: Permanent Schedule: Full-Time Location: United Kingdom Offer ID: 90334Equans is looking for a Marketing Manager to join our team in London on a permanent basis. This is a full-time role working 37.5 hours per week. On offer is a competitive salary, bonus and benefits package.The Marketing Manager will play a key role in strengthening the UK and Ireland Marketing and External Communications function's ability to support business growth.This is a hands-on marketing role focused on proactive growth marketing, campaign development and delivery. The post-holder will work closely with the Head of Marketing and External Communications, business development teams, divisional stakeholders and colleagues across the wider marketing and communications function to translate growth priorities into clear, targeted marketing activity.The post-holder will manage campaigns, while supporting priority sectors, services, clients and growth opportunities through clear briefs, compelling messaging, coordinated specialist input and effective business development follow-up.The Marketing Manager will work as part of a peer team, collaborating with colleagues across PR, content, events, employer brand, digital, social media and creative delivery to ensure campaigns are planned, joined up, measurable and aligned to business priorities.What will you deliver?Develop and deliver proactive marketing campaigns, alongside the Head of Marketing & Communications that support Equans growth priorities across selected sectors, services, propositions and client groups.Translate business objectives into clear campaign briefs, audience plans, propositions, messages, channel plans and measurable activity.Manage planned growth marketing activity where the requirement includes longer-term audience development, targeted email activity, digital engagement, in-person and online engagement, account-based activity or nurture campaigns.Work with business development and operational stakeholders to understand target markets, client challenges, commercial priorities and upcoming opportunities.Develop a strong understanding of target audiences, buying groups, customer challenges and sector-specific drivers.Work with SMEs, BD teams and operational leads to shape clear narratives and campaign messages.Plan and manage integrated marketing campaigns across selected channels, including email, LinkedIn, website, landing pages, paid digital, content, events, roundtables, webinars and agency-supported activity.Coordinate campaign activity with colleagues across external communications, brand and digital, creative design, events and content to ensure work is joined up and delivered to a high standard.Ensure event activity supports wider campaign objectives and business priorities.Measure event participation, engagement and outcomes and use insight to improve future activity.What can we offer you?On offer is a competitive salary, bonus and benefits package, which includes;25 days annual leave (+ public holidays)Life Cover equivalent to 2x times annual salaryEmployee discount shopping schemes on major brands and retailersGym membership discountsCycle to work schemeHoliday purchase scheme2 corporate social responsibility days per yearBroad range of learning opportunities, such as professional qualifications, collective/individual training, and personalized support programmesAttractive Employee Referral Rewards SchemeAccess to our growing employee networks including AccessAbility (representing those with physical and mental disabilities), Encompass (representing the LGBTQ+ community), RISE (representing people from ethnic backgrounds), WOMEN TOGETHER (representing women in Equans), Working Parents, and Young Professionals.24/7 Employee Assistance Program and access to mental wellbeing appWho are we looking for?An ability to build effective working relationships with business development, commercial, operational, strategy and divisional stakeholders.Proven stakeholder management experienceInfluence without relying on formal authority, working collaboratively across a peer team and wider matrix organisation.Strong B2B marketing experience, ideally in a complex environment.Experience developing and delivering integrated marketing campaigns linked to business growth, client engagement, lead generation or pipeline development.Strong understanding of audience planning, proposition development, messaging, segmentation and campaign journeys.Experience working with BD or sales teams to support commercial priorities, opportunity development or account-based activity.Strong written communication skills, with the ability to turn complex information into clear, audience-led marketing content.Good understanding of digital marketing channels, including LinkedIn, website content, landing pages, paid social, email and campaign reporting.A practical understanding of how marketing supports growth, including awareness, engagement, lead nurturing, meetings, pipeline influence and relationship development.Experience managing multiple stakeholders, priorities and deadlines.Strong project management skills, with the ability to move work from idea to delivery.Who are we?Equans is a world leader in energy services with nearly 100,000 employees working in more than 50 countries, with an annual turnover of over 17 billion euros.In the UK & Ireland, Equans is a provider of technical, FM, regeneration and energy services – with specialist capabilities in smart buildings, green mobility, district & embedded energy and decentralised renewables.Equans’ 13,500 UK & Ireland employees combine these activities to help businesses, public sector organisations and government to embrace the energy transition towards net zero, and also the digital & industrial transitions that are redesigning the way we move, work and live.Equans is a Bouygues group company.What's next?If this role is of interest to you, please click below to register, apply, and track your progress! A member of our Resourcing Team will review your application and be in touch.At Equans, we’re committed to building a diverse, respectful and inclusive workplace that truly reflects the communities and markets we serve.Joining Equans means being part of a culture where every voice is valued, supported by vibrant employee led networks championing inclusion and diversity across gender, ethnicity, disability, LGBTQ+, veterans, parents, and young professionals.Guided by our core values, we foster a culture of respect, integrity, collaboration, and excellence - empowering our people to deliver outstanding results and be their authentic selves every day. Our approach means we welcome candidates with transferable skills who may not meet every specific requirement, and where possible we support flexible working arrangements and reasonable adjustments to enable success.For this role, you must have evidence of the right to work in the UK. Certain roles may require applicants to undergo a Disclosure check or security vetting, as noted in the role requirements. A criminal record will not necessarily be a barrier to obtaining a position with us.As part of our recruitment process, EQUANS uses StaffVetting, our trusted third-party provider, to support the completion of employee background checks. StaffVetting delivers professional screening services in a friendly, efficient, and customer-focused way, helping us ensure the right checks are completed from the start of the application journey.\"We are Disability Confident Level 2 members, and we offer the Guaranteed Interview Scheme as part of this commitment. Where feasible, if a candidate applies under the Disability Confident Scheme and they meet all of the essential criteria, we will offer an interview. To find out more about this scheme please click here .The Equans Resourcing Team manage this requirement. Agency involvement is not required. All related enquiries should come to the resourcing team not direct to Equans Managers.