Marketing Manager

Analysys Mason; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Annual performance-related bonus

25 days of annual leave

Employer pension contribution

Enhanced maternity leave

Enhanced family leave (paternity, etc)

Private health and dental care

Your birthday off

Career progression

Job summary

Analysys Mason in London is seeking a Marketing Manager to lead a disciplined, commercially focused marketing programme that builds brand preference, generates demand and supports expansion.

Reporting to the Marketing Director, you will work at the intersection of business strategy and market execution, translating insights into distinctive campaigns and assets for senior stakeholders and clients.

Qualifications

• Experience in strategic B2B marketing, ideally in professional services.
• Ability to translate priorities into effective marketing plans and campaigns.
• Proven track record delivering integrated B2B marketing programmes that drive growth.
• Confident influencing senior stakeholders and managing budgets.
• Strong written/verbal English and project management skills.

Responsibilities

• Identify themes, insights and propositions to fuel growth.
• Turn expertise into marketing assets that readers want to engage with.
• Develop and execute integrated campaigns across channels, measure performance.
• Collaborate with digital, content and design teams to ensure quality campaigns.
• Provide campaigns, content and insights to support client conversations and opportunities.
• Ensure marketing planning is rigorous and tied to business outcomes.

Skills

Strategic B2B marketing

Stakeholder management

Campaign strategy & execution

Digital fluency (CRM, LinkedIn)

Data-driven marketing

English communication

Education

Bachelor’s or Master’s degree in marketing or related field

Tools

MS Dynamics CRM

Job description

We are Analysys Mason, the award-winning specialist management consultancy for technology-intensive industries. We help clients make high stakes technology decisions with confidence, and we turn those decisions into action.

Our sector expertise includes telecoms, digital infrastructure, software, IT services, space, defence, manufacturing and logistics.

Since 1985 we have grown to 400+ professionals across 17 offices in 13 countries, and our experts have delivered work in more than 140 countries. We built our reputation on deep analytical insight and advanced economic modelling.

Over more than four decades, Analysys Mason has evolved into a trusted adviser to businesses, investors and governments worldwide. Our experts deliver high-impact results and transformative change across our clients’ most critical strategic, regulatory, technology, transaction and transformation initiatives.

Our vision is to be the leading authority and catalyst for digital change, connectivity and inclusion. We help businesses, governments and investors use technology to create a world that is more connected, competitive, sustainable and secure.

Alongside our private equity partners, Bridgepoint, we are planning to significantly grow and develop our activities, and the marketing team plays an integral part in achieving these ambitious plans.

Job Description

At Analysys Mason, marketing is not a support function. It is a growth function.

As one of our Marketing Managers, you will help run a disciplined and commercially focused marketing programme that builds brand preference, generates demand and supports the firm’s continued expansion.

Reporting to the Marketing Director, you will work at the intersection of business strategy and market execution. You will collaborate closely with senior leaders across the firm to identify compelling opportunities, translate expertise into distinctive market propositions and turn those propositions into integrated campaigns that deliver measurable impact.

This role is about finding the stories, insights and evidence that matter to our audiences, then working with our digital, editorial and design specialists to take them to market effectively. You will help more people understand who we are, what makes us different and why they should engage with us.

You will also play an important role internally, building enthusiasm for campaigns, demonstrating how marketing supports growth and helping colleagues use campaign assets effectively in client conversations.

You will be supported by an experienced team of campaign managers and specialist marketers across digital, content and design, while bringing your own judgement, curiosity and commercial instinct to the role.

This is a hybrid role requiring you to work from our London office two to three days a week.

Your day-to-day responsibilities will include:

• Work with senior consulting and research leaders to identify the themes, insights and propositions that can fuel growth, strengthen our market position and create genuine competitive advantage.
• Turn expert knowledge into distinctive marketing assets that people actually want to read, share and act on, rather than adding to the noise already competing for their attention.
• Develop and execute integrated campaigns across paid, owned and earned channels, continually measuring performance, learning what works and improving results over time.
• Work closely with specialists in Marketing across digital, content and design to ensure every campaign meets a consistently high standard and contributes to a stronger, more effective marketing function.
• Help consultants and researchers use marketing as a commercial tool, equipping them with campaigns, content and insights that open doors, strengthen client relationships and create opportunities for new business conversations.
• Bring rigour to campaign planning and evaluation, ensuring decisions are driven by evidence, not opinion, and that marketing activity remains firmly connected to business outcomes.

Qualifications

We recognise and celebrate the fact that not everybody is the same, and we value the diversity of backgrounds and skillsets you will add to our team.

If you recognise yourself in the following points, we would like to hear from you:

• Experience in strategic B2B marketing, ideally within professional services, advisory or research-led organisations.
• An interest in the technology, telecoms and digital infrastructure sectors, and the commercial issues shaping them.
• Proven ability to translate business priorities into effective marketing plans and campaigns.
• A track record of delivering integrated B2B marketing programmes that build brand preference, generate demand and support growth.
• Confident influencing and working with senior stakeholders across the business.
• A structured, data-driven approach and confident in marketing performance measurement.
• High levels of digital fluency, including MS Dynamics CRM, LinkedIn, social media planning tools and AI-enabled ways of working.
• Strong project management and budget management skills.
• Ability to work independently and with often challenging deadlines, while contributing to a collaborative, high-performing team.
• Excellent written and verbal English, with the ability to communicate complex ideas clearly and persuasively
• Bachelor’s or Master’s degree in marketing, business, communications or a related field.

Additional Information

On top of an exciting opportunity, we offer many attractive benefits, including:

• annual performance-related bonus
• 25 days of annual leave
• employer pension contribution
• enhanced maternity leave
• enhanced family leave (paternity, adoption, shared, etc)
• private health and dental care
• your birthday off
• stepped career progression
• continuous training for professional and personal development
• career coaching programmes
• 3 volunteering days each year

We are proud to be an equal-opportunities employer and ensure fair work practices for all our employees, clients, candidates and other associated persons.

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