Marketing Manager

Caselton Clark; Greater London; Hybride; GBP 41 000 - 50 000; Plein temps

Résumé du poste

Caselton Clark is seeking an Event Marketing Manager with Spanish or Portuguese language skills to lead marketing for its London event portfolio. The role is hybrid in London with a salary up to £45,000 plus bonus.

You will develop and execute marketing strategies, drive delegate registrations across channels, optimise SEO and pricing, track KPIs, and manage the event marketing budget. Experience in Marketo, Salesforce, and social platforms is essential.

Qualifications

• Minimum of 4 years of B2B events marketing experience.
• Proven track record of developing and executing marketing campaigns.
• Strong understanding of digital marketing channels and strategies.
• Experience with Marketo and Salesforce.
• Proficient with LinkedIn and Twitter advertising.

Responsabilités

• Develop and execute comprehensive event marketing strategies.
• Drive delegate registrations across multiple channels.
• Manage website SEO and data-driven pricing strategies.
• Utilise analytics to inform decisions and report on KPI performance.
• Oversee the full event marketing budget.

Connaissances

B2B events marketing

Campaign development

Digital marketing

Marketo

Salesforce

LinkedIn

Twitter

CMS systems

Canva

Photoshop (basic)

HTML creation

Paid advertising

Analytics

Outils

Marketo

Salesforce

CMS systems

Canva

Photoshop (basic)

HTML

LinkedIn

Twitter

Description du poste

Event Marketing Manager - Spanish or Portuguese Language skills

London Hybrid

Salary – up to £45,000 plus bonus

The company:

Our client is a leading provider of technology and business solutions. Their events portfolio brings together industry experts, thought leaders, and decision-makers to foster innovation and drive business growth.

You will be responsible for developing and executing marketing strategies that achieve delegate attendance, revenue targets, and sponsorship lead generation for the event portfolio.

The role:

• Develop and execute comprehensive marketing strategies for events.
• Drive delegate registration through use of multiple marketing channels including, social media, search marketing, email, telemarketing, and partnerships.
• Manage and optimise website SEO as well as develop data driven pricing strategies
• Leverage marketing analytics and make data driven marketing decisions as well as track and report on KPI’S.
• Full management of event marketing budget.

Requirements & Key Skills:

• Minimum of 4 years of B2B events marketing experience working on large scale events
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing channels and strategies.
• Proficiency in Marketo, Salesforce, social media platforms (LinkedIn, Twitter), CMS systems, design tools (Canva, basic Photoshop), and basic HTML creation.
• Working knowledge of paid digital advertising
• Strong analytical skills with a data-driven approach to decision-making