Marketing Manager

JR United Kingdom; Gateshead; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to drive growth and enhance brand awareness in the B2C e-commerce sector. This pivotal role involves strategic planning, executing multi-channel marketing campaigns, and managing a team to ensure effective lead generation and brand messaging. With direct mentorship from a fractional CMO, you will contribute to developing innovative marketing strategies while leveraging your expertise in market research and budget management. If you are results-oriented and ready to make a significant impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• Proven experience in senior marketing roles, especially in B2C e-commerce.
• Strong understanding of marketing automation and budget management.

Responsibilities

• Develop and implement marketing plans aligned with business strategy.
• Manage multi-channel marketing campaigns and track performance.
• Lead the transition from outsourced to internal marketing functions.

Skills

Marketing Strategy Development

Market Research

Budget Management

SEO

Content Marketing

Communication Skills

Project Management

Tools

HubSpot

Job description

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Central Employment are working in partnership with a leading B2C, eCommerce solutions provider based in Gateshead, as they look to appoint a strategically led Marketing Manager.

Reporting directly to the CEO, you will play a key role in planning, executing, and optimising marketing strategies to drive business growth and enhance brand awareness within the B2C e-commerce sector. This role is a key part of the Senior Management Team. You will also receive mentorship and guidance from the fractional CMO, ensuring a smooth integration and strategic alignment.

Key Responsibilities:

• Develop and implement detailed marketing plans aligned with the overall business strategy and marketing objectives.

• Conduct market research and analysis to identify trends, opportunities, and competitive advantages.

• Contribute to the development and refinement of the brand identity and messaging.

• Plan and execute multi-channel marketing campaigns across digital and offline channels, including email marketing, content marketing, social media, events, and paid advertising.

• Manage marketing automation systems (HubSpot) to optimise campaigns and nurture leads.

• Track and analyse campaign performance, providing regular reports and insights to the CEO.

• Manage the marketing budget effectively, ensuring cost-efficiency and maximising return on investment (ROI).

• Track and report on marketing spend, providing regular budget updates and variance analysis.

• Lead the managed transition from the outsourced marketing team to an internal marketing function.

• Manage a team consisting of a Sales Development Manager and a part-time Marketing Assistant.

• Foster strong relationships with external partners and agencies.

• Work closely with the Sales Development Manager to align marketing and sales efforts, generate qualified leads, and support the sales pipeline.

• Develop and implement lead nurturing strategies to drive conversions.

• Contribute to the creation of engaging and informative marketing content, including website copy, blog posts, social media updates, email newsletters, and marketing collateral.

Experience required:

Proven experience as a Senior Marketing Executive/Manager or similar role, ideally within the e-commerce, B2C or Logistics sector.

• Strong understanding of the B2C e-commerce market and its specific challenges and opportunities.

• Demonstrable experience in developing and implementing successful marketing strategies.

• Excellent planning, organisational, and project management skills.

• Proficiency in marketing automation platforms, particularly HubSpot.

• Experience managing budgets and tracking marketing ROI.

• Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.

• A proactive and results-oriented approach with a strong work ethic.

• Demonstrable experience in and strong working knowledge of SEO, paid advertising, and content management