Marketing Manager

LaunchGood; Full Sutton; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading global crowdfunding platform is seeking a Marketing Manager to spearhead innovative marketing strategies. The role involves collaboration across teams to enhance brand awareness and drive revenue through effective campaigns. Ideal candidates will have strong marketing experience and a passion for community impact.

Qualifications

• 3-5+ years of marketing experience with a proven success record.
• Experience with crowdfunding tech and/or PLG companies is highly desirable.

Responsibilities

• Develop and execute seasonal and evergreen campaigns to enhance brand awareness.
• Lead cross-functional collaboration for seamless campaign execution.
• Optimize marketing funnels to generate leads and nurture prospects.

Skills

Strategic Thinking

Campaign Management

Brand Management

Digital Marketing Expertise

Team Leadership

Analytical Skills

Cross-Functional Collaboration

Communication and Presentation

Creativity and Innovation

Adaptability and Agility

Tools

Asana

Braze

Iconosquare

Looker

Heap

Figma

Job description

*Open to candidates in North America*

LaunchGood is actively looking for a Marketing Manager!

LaunchGood is a global crowdfunding platform dedicated to supporting Muslims in launching good across the world by helping them raise funds for their initiatives. We believe Muslims can be a wellspring of solutions and have incredible values to share with the world. We are building a dynamic team and seeking a highly skilled Marketing Manager to lead our marketing initiatives. In this role, you will develop and execute innovative marketing strategies to promote our brand, increase customer engagement, and generate revenue. You will collaborate closely with teams across Customer Success, Product, Brand, and Ads to ensure cohesive and effective campaigns.

Deliverables

• Develop and execute seasonal and evergreen campaigns (e.g., Ramadan, Dhul Hijjah, GivingTuesday) to enhance brand awareness and meet marketing objectives.
• Lead cross-functional collaboration with Customer Success, Product, and Design teams for seamless campaign execution aligned with business goals.
• Facilitate content creation brainstorming sessions to produce creative marketing materials.
• Manage content for the content calendar, including email marketing and social media, to engage target audiences.
• Assist in training fellows for seasonal programs and delegate tasks to ensure workflow efficiency.
• Implement go-to-market strategies for new products and features across marketing channels to maximize adoption and growth.
• Collaborate with product, design, and BizDev teams to create marketing collateral, maintaining consistent brand messaging and visuals.
• Build automated customer lifecycle flows to personalize experiences and boost retention and loyalty.
• Optimize marketing funnels to generate leads and nurture prospects through awareness to conversion.
• Track campaign attribution, perform A/B testing, and analyze engagement and revenue metrics for continuous improvement.
• Manage new feature launches to increase adoption among new and existing customers.
• Oversee newsletter distribution for all campaigns, focusing on ongoing optimization for engagement.
• Perform other marketing activities as needed to support organizational objectives.

Core Competencies

• Strategic Thinking: Develop comprehensive marketing plans aligned with business goals, leveraging data and market insights.
• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns with compelling messaging.
• Brand Management: Maintain brand consistency and develop strategies to enhance brand perception.
• Digital Marketing Expertise: Utilize SEO/SEM, social media, content, and email marketing effectively.
• Team Leadership: Lead and motivate marketing teams, fostering collaboration and high performance.
• Analytical Skills: Interpret marketing data to measure ROI and inform strategies.
• Cross-Functional Collaboration: Build strong relationships with product, sales, and design teams.
• Communication and Presentation: Convey strategies and insights clearly to stakeholders.
• Creativity and Innovation: Develop innovative marketing solutions and stay updated on trends.
• Adaptability and Agility: Adjust strategies swiftly in a fast-paced environment.

Requirements

• 3-5+ years of marketing experience with a proven success record.
• Experience with crowdfunding tech and/or PLG companies is highly desirable.
• Background in marketing or communications with solid principles and tactics knowledge.
• Proficiency in project management tools like Asana.
• Experience with MarTech tools such as Braze, Iconosquare, Looker, Heap.
• Strong leadership, communication, and team management skills.
• Design proficiency with tools like Figma is a plus.
• Proactive, results-oriented, and capable of managing multiple projects.
• Strong analytical skills for data-driven decision-making.
• Passion for contributing positively to crowdfunding and the LaunchGood mission.

LaunchGood's Vision

Founded to revive the spirit of creativity and entrepreneurship within the Muslim community, LaunchGood is a platform that supports innovative ideas and promotes a connected, vibrant Muslim community worldwide. Join us in making a difference—one ambitious project at a time.