B2B Growth Marketing Lead - Maternity Cover

ABL Recruitment; England; On-site; GBP 68,265; Part time

Job summary

A global tech and e-commerce leader is seeking an experienced B2B Marketing Manager to drive digital demand generation across Europe. This temporary role involves leading data-driven campaigns, optimizing the marketing funnel, and collaborating cross-functionally to accelerate revenue. The ideal candidate should have over 8 years in B2B marketing with strong analytical skills, expertise in managing paid media, and the ability to communicate insights to senior leadership. The role is based in London and offers a daily rate of £370.

Qualifications

• 8+ years in B2B marketing, demand generation, or pipeline marketing.
• Expertise in data-driven campaign execution across paid and owned channels.
• Strong proficiency with Salesforce, Excel, and/or Tableau.
• Demonstrated ability to optimise marketing funnels and improve conversion rates.
• Experience managing paid media agencies and significant digital budgets.
• Ability to communicate performance insights to senior leadership.
• Proven success building and scaling cross-functional marketing programs.

Responsibilities

• Lead the strategy and execution of digital B2B campaigns.
• Develop and execute multi-channel B2B marketing campaigns.
• Own pipeline metrics and revenue targets.
• Optimise the full marketing funnel for lead quality.
• Manage a paid media agency for performance expectations.
• Deliver weekly and quarterly business reviews.
• Analyse campaign and funnel data to identify opportunities.
• Collaborate with field marketing, events, and sales teams.

Skills

B2B marketing

Data-driven campaign execution

Salesforce

Excel

Tableau

Optimising marketing funnels

Managing paid media agencies

Cross-functional collaboration

Job description

A global tech and e-commerce leader is seeking an experienced B2B Marketing Manager to drive digital demand generation across Europe. This temporary role involves leading data-driven campaigns, optimizing the marketing funnel, and collaborating cross-functionally to accelerate revenue. The ideal candidate should have over 8 years in B2B marketing with strong analytical skills, expertise in managing paid media, and the ability to communicate insights to senior leadership. The role is based in London and offers a daily rate of £370.