Performance Marketing Manager

1FIT; Cuffley; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Discretionary annual bonus

Pension matched up to 5%

Uncapped media budget

Dedicated content producer

Direct line to founder

Full channel ownership

Job summary

1FIT is seeking a hands-on Paid Acquisition lead to own Meta and Google campaigns from structure to scaling. You will manage end-to-end paid media, measure success with robust analytics, and report ROI-driven results directly to the founder.

You'll collaborate with a Content Producer to run rapid creative tests and decide spend based on what earns attention. This role demands a pragmatic, data-driven marketer who thrives with minimal marketing team support.

Qualifications

• 3 to 5 years in paid acquisition with budget responsibility.
• Analytically honest and upfront about performance.
• Deep hands-on experience with Meta and Google ads.
• Fluent in GA4, Conversion APIs, and iOS14 attribution realities.
• Comfortable with subscription economics: cohorts, churn, payback.
• Strong creative judgement and ability to brief effectively.
• Able to operate with minimal marketing team support.

Responsibilities

• Own Meta and Google end to end: structure, targeting, testing, budget.
• Set up proper measurement: conversion tracking, server-side events, defensible attribution.
• Report on CAC, trial-to-paid, payback period and LTV to CAC (not impressions).
• Lead a disciplined creative testing program with the Content Producer.
• Improve post-click flow: landing pages and signup process.
• Build a scalable paid program and justify when to expand channels.
• Explore new channels once core performance is proven.

Skills

Paid media

Google Ads

Meta Ads

GA4

Conversion tracking

Creative testing

Data-driven

Tools

GA4

Job description

• Hybrid, 2-3 days in south east Hertfordshire office.

About 1FIT

1FIT is the coaching platform for the best coaches in the industry. We build software for online health and fitness coaches, personal trainers and hybrid coaches. We're bootstrapped and profitable at meaningful scale, and we've got here on product quality and word of mouth. Around 5,000 coaches use 1FIT to look after roughly 150,000 clients but there is a huge opportunity to accelerate with the right marketing team. Paid acquisition is the obvious next lever and nobody to date has pulled it as effectively as it can be.

The role

You own paid acquisition end to end and report directly to the founder.

Current spend is under £5k a month, and that's the honest starting point rather than the ceiling. The budget is uncapped as long as the return holds. Your job is to prove the channel works, then scale it as far as the numbers let you. There's no legacy account structure to inherit, no agency to manage around and no attribution mess to untangle, you're building it.

You won't be starved of creative, which is usually the thing that kills paid at this stage. We're hiring a Content Producer alongside you who shoots and edits short form video full time. Organic is our testing ground: they publish, we see what earns attention, and you put budget behind what's already proven. You'll brief paid specific variants directly and get them back in days, not weeks.

This is hands on. If you're looking to set direction while someone else sits in Ads Manager, this isn't the role for you. If it goes well, there's a route to owning marketing strategy here, but that's earned rather than promised.

What you'll do

• Own Meta and Google end to end. Account structure, targeting, creative testing, budget allocation.
• Set measurement up properly from the start. Conversion tracking, server side events, attribution you can defend in a room.
• Report on CAC, trial to paid conversion, payback period and LTV to CAC. Not impressions.
• Run a disciplined creative testing programme with the Content Producer, using organic performance to decide what is worth spending against.
• Improve what happens after the click. Landing pages, signup flow, trial activation.
• Make the case to scale with numbers, and scale when it holds.
• Open new channels once the core two are working, whether that's YouTube, Reddit, affiliates or wherever the coaches actually are.

What we're looking for

• 3 to 5 years in paid acquisition with real responsibility for a budget and its return
• Analytically honest. You'll tell the founder a channel isn't working rather than reframe the dashboard, that's the most important thing on this list.
• Deep hands on Meta and Google. You've built accounts, not just optimised inherited ones.
• Fluent in GA4, conversion APIs and the realities of post iOS14 attribution
• Comfortable with subscription economics. Cohorts, churn, payback, contribution margin.
• Strong creative judgement. You know creative is the biggest lever in paid and you brief accordingly.
• Happy operating without a marketing team around you. It's you, a content producer, and a founder who'll give you a fast answer.

Nice to have

• B2B SaaS or self serve subscription experience
• Marketing to small businesses, solo operators or the self employed
• Fitness, health or wellness sector background
• SQL, or the ability to get your own numbers out without waiting on anyone
• Lifecycle and email experience alongside paid

The Perks

• Discretionary annual bonus based on company performance.
• Pension matched up to 5%.
• Media budget uncapped subject to demonstrated return
• A dedicated content producer feeding you tested creative
• Direct line to the founder. Decisions same day, not next quarter.
• Full ownership of a channel from a standing start, in a profitable business that is using paid to accelerate even faster, rather than to break even.