Marketing Manager

Journey; Cheltenham; On-site; GBP 40,000 - 65,000; Full time

Job summary

Join a leading company as a Marketing Manager, driving B2B2C strategy in the luxury hospitality sector. You will lead product marketing campaigns, work with various departments, and utilize customer insights to enhance effectiveness. A dynamic environment awaits, promoting personal development and innovation.

Benefits

Flexible working

Personal development initiatives

Qualifications

• 4+ years of experience in Marketing.
• Track record in leading product marketing campaigns.
• Experience in Hospitality or Software industries is desired.

Responsibilities

• Assist in marketing and communication strategy for products and services.
• Collaborate to develop go-to-market plans.
• Manage marketing calendar and customer contact strategy.
• Oversee B2B marketing campaigns from strategy through execution.

Skills

Customer curiosity

Product curiosity

Technical competence

Business insight analysis

Positioning and narrative building

Sales enablement

Excellent communication

Creativity

Job description

What You'll Do

We are looking for an experienced Marketing Manager with a background in Product Marketing to help drive the ongoing development and execution of the company’s B2B2C strategy. A strategic and creative thinker who will help us scale our acquisition efforts, strengthen our retention rate, and build a strong brand within the luxury hospitality space.

The role requires a broad mix of marketing skills including: deep customer curiosity, product curiosity, technical competence, business and marketing insight analysis, positioning and narrative building, sales enablement, and excellent communication skills.

Key Responsibilities

• Assist the Head of Marketing on the marketing and communication strategy for the organisation’s products and services.
• Work closely with Product, Engineering, Analytics, and Agency departments to develop new propositions, define the narrative, and build go-to-market plans.
• Continuously gather and apply customer insights through research, feedback loops, and data to inform marketing and product positioning.
• Manage the customer contact strategy from onboarding through to loyalty, increasing relevance and driving product cross-sells.
• Manage and execute the marketing calendar of activities from briefing through to post-campaign reporting.
• Collaborate with the sales team to review pipeline growth, resolve challenges, and present possible solutions and support.
• Develop and manage tools and materials to enable the sales team to function effectively and grow target market share.
• Create and deliver marketing communications for the target market across channels including Website, Email, Social Media, PR, Events, Account-Based Marketing, and Video.
• Maximize Partnership Marketing opportunities for brand and commercial growth.
• Prepare and present statistical information from internal data (CRM and BI) and industry reports for key insights and trend analysis.
• Oversee B2B marketing campaigns from strategy through to execution and reporting.
• Monitor competitors and market trends to identify opportunities, differentiate our offering, and stay ahead of the curve.
• Manage budgets effectively.

What You'll Bring

Experience

• 4+ years of experience in Marketing.
• Track record in leading and building product marketing campaigns.
• Experience in Hospitality or Software industries is desired.

Personal Attributes

• Self-driven and proactive in bringing new ideas.
• Commercially minded and analytical.
• Creative thinker with strong communication skills.
• Fast learner, accountable, and ambitious.
• Passionate about detail, data, and order, with a focus on improving processes and systems.
• Ability to work independently in a high-pressure environment.
• Driven to be an industry expert and stay ahead of competitors.

What You'll Get

We invest heavily in our team and believe in true partnerships that reward equally. In addition to a competitive salary, we offer flexible working, personal development initiatives, and more. Success is a mutual game, and we look forward to hearing from you soon.

About Us

More than just a job, this role is about shaping your future, one hotel at a time. We're a team of innovators, strategists, storytellers, and engineers who love hotels, deliver results, and provide great online experiences for hoteliers and their guests. We believe that loving what you do leads to doing it well. Find out more here: https://journey.travel/about-us/careers