Marketing Manager

BettingJobs; Cardiff; On-site; GBP 40,000 - 60,000; Full time

Job summary

A UK-focused sports betting company in Cardiff is seeking a Marketing Manager to lead their marketing strategy across multiple brands. The role involves managing customer acquisition campaigns and ensuring alignment across platforms. Ideal candidates will have a strong background in digital marketing and a deep understanding of the UK betting market.

Qualifications

• Proven experience in sports betting or regulated entertainment marketing.
• Strong background in digital acquisition and growth marketing.

Responsibilities

• Own the marketing strategy across all brands.
• Drive customer acquisition campaigns with a performance-focused mindset.
• Manage digital acquisition channels including PPC, SEO, and social media.

Skills

Communication

Leadership

Digital Acquisition

Growth Marketing

Job description

BettingJobs are working with a UK focused sports betting company, with offices in Cardiff. They are UKGC licensed and have 2 brands currently, soon to be launching a 3rd. They are looking for a Marketing Manager to join their team based in Cardiff.

Responsibilities:

• Own the marketing strategy across all brands – from planning to execution.
• Drive customer acquisition campaigns, with a performance and ROI-focused mindset.
• Manage digital acquisition channels including PPC, Affiliates, SEO, social media, and Display.
• Oversee creative and messaging alignment across all platforms.
• Coordinate brand launches, ensuring effective market entry.
• Work closely with operations, product, and compliance to ensure alignment and efficiency.
• Manage agency relationships and, where needed, recruit freelancers or in-house support.
• Report on marketing KPIs and performance insights to leadership.

Requirements:

• Proven experience in sports betting, gaming, or regulated entertainment marketing.
• Strong background in digital acquisition and growth marketing.
• A self-starter who’s comfortable building from the ground up.
• Ability to manage and switch between multiple brand voices and strategies.
• Deep understanding of UK betting markets and customer behaviour.
• Familiarity with UKGC marketing compliance.
• Excellent communication and leadership skills