Marketing Manager

Commonai C.I.C.; Cambourne; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Collaborative environment

High impact role

Pension & benefits

Professional development

Networking opportunities

Office near Cambridge station

Job summary

CommonAI CIC in the Cambridge area is seeking an experienced Marketing Manager to lead multi-channel campaigns and drive membership growth across Scaling Inference Lab and High Assurance programmes. You will blend creative vision with data-driven rigor to boost brand awareness and engagement, working with community and partnerships teams.

The role demands strong digital marketing, content strategy, and performance tracking capabilities, with collaboration across internal teams and external

Qualifications

• Relevant marketing experience in similar organisations.
• Proven track record of scaling demand generation and member/customer acquisition programs.
• Strong analytical skills and ability to translate data into decisions.
• Excellent written and verbal communication skills.
• Proven project management capabilities.
• Experience with web analytics tools.
• Hands-on paid advertising experience.

Responsibilities

• Develop, implement and manage integrated marketing strategies aligned with growth targets.
• Plan, execute and optimise multi-channel campaigns.
• Manage annual marketing budget and allocate resources across channels.
• Oversee content strategy including web copy, blogs, whitepapers, emails.
• Lead organic and paid social media across LinkedIn, Instagram, X/Twitter, YouTube.
• Ensure consistent brand voice and visual identity across channels.
• Collaborate with partnerships and community teams to align messaging and pipeline.
• Direct PR efforts, media partnerships and event participation.
• Track KPIs and optimise conversion funnels.
• Deliver monthly/quarterly performance presentations with recommendations.
• Oversee external agencies and freelancers to ensure timely deliverables.

Skills

Marketing strategy

Demand generation

Campaign management

Analytics

Content strategy

Web analytics

Paid advertising

CRM & Marketing Automation

Education

Degree in Marketing

MBA in Marketing

Tools

CRM

Marketing Automation

CMS

Job description

CommonAI CIC is a non-profit membership organisation, founded on a belief in collaborative engineering for the safe and responsible development of foundational AI technologies. A place where AI startups, enterprises large and small, public sector bodies and academia can share resources and knowledge, to codevelop and grow businesses, fast.

We are led by experienced founders, investors and engineers who believe that collaborative engineering drives faster AI innovation and are backed by a mix of UK Government and private funding in order to design, build and deploy innovative AI systems.

The Opportunity

We are seeking an experienced and data-driven Marketing Manager to lead our marketing initiatives, execute multi-channel campaigns, and support membership growth across our key programmes - the Scaling Inference Lab and High Assurance programme. In this role, you will develop and oversee comprehensive marketing strategies designed to increase CommonAI brand awareness, acquire new members, and optimise engagement.

The ideal candidate blends creative vision with analytical rigour, demonstrating proven expertise across digital marketing, content strategy, campaign execution, and performance tracking. You will collaborate closely with community and partnerships teams to align marketing initiatives with overall business goals.

What You’ll Do

• Develop, implement, and manage integrated marketing strategies that align with company growth targets.
• Plan, execute, and optimise multi-channel promotional campaigns.
• Manage the annual marketing budget, allocating resources efficiently across channels to achieve maximum return on investment (ROI).
• Oversee content strategy, including web copy, blog posts, whitepapers, email newsletters, and sales enablement assets.
• Manage organic and paid social media strategies across relevant platforms (LinkedIn, Instagram, X/Twitter, YouTube).
• Ensure consistent brand voice, messaging, and visual identity across all internal and external communication channels.
• Collaborate cross-functionally with members, partnerships and community teams to align messaging and pipeline generation strategies and launch new promotional campaigns.
• Direct public relations efforts, media partnerships and industry event participation.
• Track, analyse, and report on key marketing performance metrics (KPIs) and continuously optimise conversion funnels.
• Deliver monthly and quarterly performance presentations to leadership with actionable recommendations.
• Oversee external vendor, agency, and freelancer relationships, ensuring high-quality deliverables and compliance with project deadlines.

Requirements

• Relevant marketing experience, gained from a similar type of organisation.
• Demonstrated track record of scaling demand generation and member/customer acquisition programs.
• Strong analytical skillset with an ability to translate raw data into strategic decisions.
• Exceptional written and verbal communication skills.
• Proven project management capabilities.
• Strong working knowledge of web analytics tools.
• Hands-on experience managing paid advertising channels.

Preferred

• Degree or MBA in Marketing or relevant field.
• Design proficiency with basic graphic tools.
• Direct experience in AI, software or related industry.
• Proficiency with CRM, Marketing Automation and content management software.

Benefits

• A collaborative and supportive work environment.
• The opportunity to have a high impact in a growing organisation.
• Competitive salary package, including pension and benefits.
• Professional development opportunities.Networking opportunities with influential figures from across the tech sector and academia.
• A vibrant office environment located a few minutes’ walk away from Cambridge train station.
  

CommonAI CIC is an equal opportunity employer and is committed to creating an inclusive and diverse workplace.