Marketing Manager

Forward Role; Blackburn; On-site; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Health insurance

Death in service benefit

Ongoing training and professional dev

Access to internal learning platforms

Friendly, collaborative culture

Career progression opportunities

Job summary

Forward Role is recruiting a Franchise Development Marketing Manager to drive lead generation across digital and offline channels, while nurturing prospects through the sales funnel. You will manage budgets, optimise campaigns and collaborate with sales to improve conversion rates, influencing growth strategy across multiple brands and industries.

The role focuses on leveraging CRM systems, data insights, and marketing automation, with hybrid working and clear opportunities for career

Qualifications

• Proven CRM, email marketing and digital campaign experience.
• Strong lead generation and nurturing background.
• Familiar with HubSpot or similar CRM and Google Analytics.

Responsibilities

• Develop and execute lead generation campaigns across digital and offline channels.
• Manage CRM activity and nurture prospects through the sales funnel.
• Collaborate with sales teams to improve lead conversion rates.
• Plan, implement and optimise campaigns across SEO, PPC, paid social, email and content marketing.
• Manage marketing budgets and deliver ROI.
• Monitor campaign performance and report insights to senior stakeholders.
• Use data segmentation and analytics to improve targeting and campaign effectiveness.
• Coordinate and deliver exhibitions and events to generate new business opportunities.
• Identify opportunities to introduce automation, AI and process improvements.

Skills

CRM campaigns

Email marketing

Lead generation

HubSpot

Google Analytics

Google Ads

Microsoft Advertising

Data analytics

Stakeholder management

Project management

AI & marketing automation

Tools

HubSpot

Google Analytics

Google Ads

Microsoft Advertising

Job description

Franchise Development Marketing Manager

Drive Growth Across Multiple Leading Brands

We're working with a fast-growing, multi-brand business operating within the logistics, shipping and print sector, looking to add a talented Franchise Development Marketing Manager to their team.

This is a fantastic opportunity for a commercially focused marketing professional who thrives on lead generation, CRM strategy and campaign optimisation. You'll play a pivotal role in attracting, nurturing and converting franchise prospects while helping shape the wider growth strategy across several established brands.

The Opportunity

As Franchise Development Marketing Manager, you'll take ownership of lead generation activity across both digital and offline channels, using data-driven insights to optimise performance and maximise ROI.

Working closely with the sales team, you'll develop effective lead nurturing journeys, manage marketing budgets, and ensure prospects are guided seamlessly through the sales funnel.

This is a highly visible role with the opportunity to influence strategy, improve efficiencies and make a genuine impact on business growth.

What You'll Be Doing

• Developing and executing lead generation campaigns across digital and direct marketing channels.
• Managing CRM activity and nurturing prospects through the sales funnel.
• Working closely with sales teams to improve lead conversion rates.
• Planning, implementing and optimising campaigns across SEO, PPC, Paid Social, Email and Content Marketing
• Managing marketing budgets and delivering strong ROI.
• Monitoring campaign performance and reporting insights to senior stakeholders.
• Using data segmentation and analytics to improve targeting and campaign effectiveness.
• Coordinating and delivering exhibitions and events to generate new business opportunities.
• Identifying opportunities to introduce automation, AI and process improvements within the marketing function.

What We're Looking For

• Proven experience within CRM, email marketing, database marketing and digital campaigns.
• Strong lead generation and lead nurturing experience.
• Experience using CRM platforms such as HubSpot or similar.
• Excellent understanding of Google Analytics and campaign reporting.
• Experience with Google Ads and Microsoft Advertising.
• Strong analytical mindset with the ability to turn data into actionable insights.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple projects and priorities effectively.
• A proactive approach and enthusiasm for new technologies, including AI and marketing automation.

What's On Offer

• Salary up to £45,000
• Performance-based annual bonus
• Hybrid working model (60/40)
• Health insurance
• Death in service benefit
• Ongoing training and professional development
• Access to internal learning platforms
• Friendly, collaborative culture
• Genuine opportunities for career progression within a growing organisation