Marketing Manager

Helping Hands Homecare; Birmingham; Hybrid; GBP 41,000 - 50,000; Full time

Job summary

Helping Hands Homecare is seeking a Marketing Manager to lead integrated national campaigns and strengthen brand presence across the UK. The role focuses on delivering impactful campaigns through digital, social, PR, print and paid channels to-drive customer enquiries and business growth.

You will collaborate with internal teams and agencies, using insights to optimise performance, while maintaining high standards of customer experience and brand consistency.

Qualifications

• Experience delivering integrated multi-channel campaigns.
• Strong project management and stakeholder management skills.
• Data-driven approach with the ability to translate insight into action.
• Excellent communication and relationship-building skills.
• Creative mindset with commercial awareness.

Responsibilities

• Planning and coordinating integrated marketing campaigns across multiple channels.
• Developing campaign briefs, timelines and content plans.
• Working closely with internal teams, agencies and media partners to deliver high-quality campaigns.
• Using audience insight, research and performance data to drive campaign effectiveness.
• Monitoring results and identifying opportunities for optimisation and improvement.
• Supporting a test-and-learn approach to maximise engagement and ROI.
• Ensuring campaigns are delivered on time, on brand and to a consistently high standard.
• Supporting commercial objectives through effective marketing activity.

Skills

Multi-channel campaigns

Project management

Stakeholder mgmt

Data-driven

Communication

Brand consistency

Job description

Marketing Manager

Department: Marketing

Employment Type: Permanent - Full Time

Location: Birmingham

Compensation: £45,000 / year

Description

At Helping Hands, kindness is our foundation. From our first kitchen-table beginnings to the thousands-strong team we are today, we're united by one belief: everyone deserves to live well in the place they call home.

As we continue to grow and strengthen our brand presence across the UK, we're looking for a talented Marketing Manager to join our team. If you're passionate about delivering impactful campaigns, bringing creative ideas to life, and using insight to drive commercial success, there's a place for you here.

Location: Alcester / Hybrid

As a Marketing Manager, you'll play a central role in planning, delivering and optimising integrated national marketing campaigns that build brand awareness, generate customer enquiries and support business growth. Working across digital, social, PR, print and paid channels, you'll help ensure every campaign delivers measurable results and a consistently excellent customer experience.

It's an opportunity to influence how one of the UK's leading home care providers connects with customers and families nationwide.

Key Responsibilities

• Planning and coordinating integrated marketing campaigns across multiple channels
• Developing campaign briefs, timelines and content plans
• Working closely with internal teams, agencies and media partners to deliver high-quality campaigns
• Using audience insight, research and performance data to drive campaign effectiveness
• Monitoring results and identifying opportunities for optimisation and improvement
• Supporting a test-and-learn approach to maximise engagement and ROI
• Ensuring campaigns are delivered on time, on brand and to a consistently high standard
• Supporting commercial objectives through effective marketing activity

Skills, Knowledge and Expertise

We're looking for a commercially minded marketer who combines creativity with strong organisational skills and a passion for results.

You’ll bring:

• Experience delivering integrated multi-channel marketing campaigns
• Strong project management and stakeholder management skills
• A data-driven approach with the ability to translate insight into action
• Excellent communication and relationship-building skills
• A creative mindset balanced with commercial awarenessThe ability to manage multiple priorities in a fast-paced environment
• A strong focus on quality, customer experience and brand consistency

Benefits

This is your opportunity to:

• Deliver campaigns that make a meaningful difference to people's lives
• Work as part of an ambitious and growing marketing team
• Influence brand growth across a nationally recognised organisation
• Develop your career in a business where people, purpose and performance go hand in hand