Marketing Manager

Helping Hands Home Care; Birmingham; Hybrid; GBP 41,000 - 50,000; Full time

Job summary

Helping Hands Home Care in Birmingham is seeking a Marketing Manager to lead national campaigns that raise brand awareness and drive customer enquiries. You will coordinate across digital, social, PR, print and paid channels to deliver measurable results and exceptional customer experience.

Join a growing team in a hybrid role based in Alcester/Birmingham, with opportunities to influence brand growth for a nationally recognised organisation and to develop your marketing career with creative,

Qualifications

• Experience delivering integrated multi-channel marketing campaigns.
• Strong project management and stakeholder management skills.
• A data-driven approach with the ability to translate insight into action.

Responsibilities

• Plan and coordinate integrated marketing campaigns across multiple channels.
• Develop campaign briefs, timelines and content plans.
• Collaborate with internal teams, agencies and media partners to deliver campaigns.
• Use audience insight, research and performance data to drive effectiveness.
• Monitor results and identify opportunities for optimisation and ROI.
• Support a test-and-learn approach to maximise engagement.
• Ensure campaigns are on time, on brand and high quality.
• Support commercial objectives through marketing activity.

Skills

Multi-channel campaigns

Project management

Data-driven insights

Communication skills

Creative mindset

Brand consistency

Prioritization

Job description

Description

Extraordinary Care. Extraordinary Culture. Extraordinary Careers.At Helping Hands, kindness is our foundation. From our first kitchen-table beginnings to the thousands-strong team we are today, we're united by one belief: everyone deserves to live well in the place they call home.

Department: Marketing

Location: Birmingham

Compensation: £45,000 / year

Description

Extraordinary Care. Extraordinary Culture. Extraordinary Careers.At Helping Hands, kindness is our foundation. From our first kitchen-table beginnings to the thousands-strong team we are today, we're united by one belief: everyone deserves to live well in the place they call home. As we continue to grow and strengthen our brand presence across the UK, we're looking for a talented Marketing Manager to join our team. If you're passionate about delivering impactful campaigns, bringing creative ideas to life, and using insight to drive commercial success, there's a place for you here. Location: Alcester / Hybrid

As a Marketing Manager, you'll play a central role in planning, delivering and optimising integrated national marketing campaigns that build brand awareness, generate customer enquiries and support business growth. Working across digital, social, PR, print and paid channels, you'll help ensure every campaign delivers measurable results and a consistently excellent customer experience.

It's an opportunity to influence how one of the UK's leading home care providers connects with customers and families nationwide.

Key Responsibilities

• Planning and coordinating integrated marketing campaigns across multiple channels
• Developing campaign briefs, timelines and content plans
• Working closely with internal teams, agencies and media partners to deliver high-quality campaigns
• Using audience insight, research and performance data to drive campaign effectiveness
• Monitoring results and identifying opportunities for optimisation and improvement
• Supporting a test-and-learn approach to maximise engagement and ROI
• Ensuring campaigns are delivered on time, on brand and to a consistently high standard
• Supporting commercial objectives through effective marketing activity

Skills, Knowledge and Expertise

We're looking for a commercially minded marketer who combines creativity with strong organisational skills and a passion for results. You'll bring:

• Experience delivering integrated multi-channel marketing campaigns
• Strong project management and stakeholder management skills
• A data-driven approach with the ability to translate insight into action
• Excellent communication and relationship-building skills
• A creative mindset balanced with commercial awareness
• The ability to manage multiple priorities in a fast-paced environment
• A strong focus on quality, customer experience and brand consistency

Benefits

This is your opportunity to:

• Deliver campaigns that make a meaningful difference to people's lives
• Work as part of an ambitious and growing marketing team
• Influence brand growth across a nationally recognised organisation
• Develop your career in a business where people, purpose and performance go hand in hand