Customer Relationship Marketing Manager

Helping Hands Homecare; Alcester; Hybrid; GBP 54,000 - 66,000; Full time

Job summary

Helping Hands Homecare in Alcester is seeking a Customer Relationship Marketing Manager to shape how we engage with customers throughout their journey with Helping Hands.

The role is permanent full time with hybrid working in Alcester. You will own personalised, lifecycle marketing strategies to strengthen customer engagement, retention and lifetime value, helping more people feel informed, supported and reassured throughout their care journey.

Qualifications

• Proven experience delivering CRM, lifecycle and relationship marketing campaigns.
• Hands-on experience with marketing automation platforms (e.g., HubSpot).
• Strong customer journey, segmentation and personalisation expertise.

Responsibilities

• Lead CRM and lifecycle marketing strategy across the customer journey.
• Design onboarding, engagement, retention and re-engagement campaigns.
• Manage personalised communications across email, SMS, direct mail and service channels.
• Use customer insight, data and feedback to improve campaign performance.
• Drive measurable commercial outcomes including retention, conversion and customer lifetime value.
• Act as the CRM and lifecycle marketing subject matter expert across the business.

Skills

CRM campaigns

Marketing automation

Customer journey

Data-driven mindset

Stakeholder management

Team development

Tools

HubSpot

Job description

Customer Relationship Marketing Manager

Department: Marketing

Employment Type: Permanent - Full Time

Location: Alcester

Compensation: £60,000 / year

Description

At Helping Hands, kindness is our foundation. From our first kitchen-table beginnings to the thousands-strong team we are today, we're united by one belief: everyone deserves to live well in the place they call home.

As we continue to grow, we're looking for a talented Customer Relationship Marketing Manager to shape how we engage with customers throughout their journey with Helping Hands.

Location: Alcester/Hybrid

Salary: £60,000 per year

This is an opportunity to own and deliver personalised, lifecycle marketing strategies that strengthen customer engagement, retention and lifetime value, helping more people feel informed, supported and reassured throughout their care journey.

Key Responsibilities

• Leading customer relationship and lifecycle marketing strategy across the customer journey
• Designing and optimising onboarding, engagement, retention and re-engagement campaigns
• Managing personalised communications across email, SMS, direct mail and service channels
• Using customer insight, data and feedback to improve campaign performance
• Driving measurable commercial outcomes including retention, conversion and customer lifetime value
• Acting as the CRM and lifecycle marketing subject matter expert across the business

Skills, Knowledge and Expertise

We're looking for a customer-focused marketing professional with:

• Proven experience delivering CRM, lifecycle and relationship marketing campaigns
• Hands-on experience with HubSpot or similar marketing automation platforms
• Strong customer journey, segmentation and personalisation expertise
• A commercial and data-driven mindset
• Excellent stakeholder management and communication skills
• Experience managing and developing team members

Benefits

This is your opportunity to:

• Shape a critical customer marketing function in a purpose-led organisation
• Drive meaningful customer engagement at scale
• Influence customer experience and commercial performance
• Join a business where people, purpose and innovation come together

Helping people live well in the homes and communities they love.

At Helping Hands, we're committed to building a diverse and inclusive community where everyone belongs. All applications are considered fairly in line with our Equality and Diversity Policy.