Social Media Manager

Helping Hands Home Care; Birmingham; Hybrid; GBP 42,000 - 48,000; Full time

Benefits offered by this job

Shape the voice of a national brand

Drive engagement across audiences

Make a real impact in a purpose-led I

Job summary

Helping Hands Home Care is seeking a talented Social Media Manager to lead our social presence and tell our story across the UK. You will own strategy, content creation and community interactions while collaborating with marketing, recruitment and operations to shape campaigns and protect brand reputation.

The role offers hybrid work across Alcester/Birmingham with a strong emphasis on data-driven performance and engaging content that resonates with families, carers and colleagues.

Qualifications

• Proven experience managing social media for a consumer-facing brand.
• Strong content planning and community management experience.
• Excellent copywriting and communication skills.
• Experience using social media management and analytics tools.
• A data-driven approach to measuring performance and engagement.
• Strong judgement and confidence managing customer-facing and reputational situations.

Responsibilities

• Leading our social media strategy across key platforms including LinkedIn, Instagram, Facebook and TikTok.
• Creating and delivering engaging content that supports brand and campaign objectives.
• Managing community engagement and protecting our brand reputation.
• Using data and audience insights to optimise content and performance.
• Collaborating with marketing, recruitment and operational teams on key campaigns.
• Managing and developing a direct report.
• Working with content creators and external partners to deliver high-quality social content.

Skills

Social media management

Content planning

Community management

Copywriting

Analytics tools

Data-driven

Crisis management

Tools

Social media management tools

Analytics tools

Job description

Extraordinary Care. Extraordinary Culture. Extraordinary Careers.

At Helping Hands, kindness is our foundation. From our first kitchen-table beginnings to the thousands-strong team we are today, we're united by one belief: everyone deserves to live well in the place they call home.

Department: Marketing

Location: Birmingham

Compensation: £45,000 / year

Social Media Manager

As we continue to grow our brand and connect with communities across the UK, we're looking for a talented Social Media Manager to lead our social media presence and bring our story to life.

Location: Alcester/Hybrid

Salary: £45,000 per year

This is an opportunity to shape how one of the UK's leading home care providers engages with customers, families, carers and colleagues across multiple platforms, driving brand awareness, engagement and reputation.

Key Responsibilities

• Leading our social media strategy across key platforms including LinkedIn, Instagram, Facebook and TikTok
• Creating and delivering engaging content that supports brand and campaign objectives
• Managing community engagement and protecting our brand reputation
• Using data and audience insights to optimise content and performance
• Collaborating with marketing, recruitment and operational teams on key campaigns
• Managing and developing a direct report
• Working with content creators and external partners to deliver high-quality social content

Skills, Knowledge and Expertise

• Proven experience managing social media for a consumer-facing brand
• Strong content planning and community management experience
• Excellent copywriting and communication skills
• Experience using social media management and analytics tools
• A data-driven approach to measuring performance and engagement
• Strong judgement and confidence managing customer-facing and reputational situations.

Benefits

• Shape the voice of a trusted national brand
• Drive engagement and awareness across multiple audiences
• Make a real impact in a purpose-led organisation
• Join a team where creativity, collaboration and innovation are valued every day.