Marketing Lead - M&C

BP PLC; Hampstead; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Flexible working options

Generous paid parental leave policy

Excellent retirement benefits

Job summary

BP plc is hiring a Marketing Lead in a hybrid role based in the United Kingdom. The position supports Mobility & Convenience, helping shape narratives and develop comms plans for global markets from UK to USA and beyond.

The role moves from Sunbury to Timber Square, London, from late 2027, with remote office options and travel requirements described. You will partner with Marketing Network of Excellence and local markets to drive digital performance, planning, and content strategy while ensuring

Qualifications

• Experience in marketing communications strategy and end-to-end campaigns.
• Proven ability to use data and analytics to drive optimisation.
• Expertise in acquisition and retention marketing.
• Strong project management and cross-functional collaboration.

Responsibilities

• Develop team budgets and allocate spend for maximum impact.
• Synthesize insights to identify opportunities across markets.
• Ideate and create communications frameworks for new products.
• Review media investment and campaign performance with markets.
• Create loyalty toolkits and GTM content for loyalty initiatives.

Skills

Marketing planning

Campaign management

Measurement & metrics

Channel activation

Business performance

Job description

## Marketing Lead - M&CApply: This position is a hybrid of office/remote working: United Kingdom - Sunbury: Full time: Posted Today: End Date: October 29, 2026 (13 days left to apply): RQ116896**Job Family Group:**Marketing Group**Job Description:****Let me tell you about the role**As a Marketing Lead, you’ll work as a critical part of the Brand Management, Comms Planning & Execution sub-team, supporting with the development for Mobility & Convenience (M&C). You will support the Marketing Manager to develop comms plans, frameworks and messaging utilising business, and customer insights to shape the narrative, and drive global first content approaches. Please note that roles based out of SJS or Sunbury will move to Timber Square, Southwark, from Q4 2027. **What you will deliver** * Develop team budgets, defining how budget should be spent to drive most impact* Synthesizing customer, media and market insights to define opportunities to better connect with customers across multiple markets (UK, ANZ, GY, USA, IB, PL)* Ideating, writing and developing communications frameworks to launch new products* Work with markets to review media investment and campaign performance to understand what is driving a change in customer behaviour, taking takeaways to other markets* Create loyalty toolkits to support markets with best practise, measurement and GTM for new content toolkits for loyalty, performance language* Review competitor advertising sharing findings on spends, creative and messaging with all markets* Monitor campaign performance, track important metrics, and lead budget management, and resource utilisation to maximise campaign effectiveness **What you will need to be successful*** Experience in marketing communications strategy, end to end campaign management and projects* Consistent record to use data and analytics to drive marketing optimisation and decisioning* Expertise in acquisition & retention marketing* Analytical mentality with experience in performance tracking and optimisation strategies.* Good partner management and communication skills, with a track record of driving collaboration across teams.* Strong project management skills, essential for the successful delivery of the role’s deliverables, combined with a customer-obsessed, value-driven approach that consistently prioritises the customer while delivering long-term business impact. **Skills & Competencies*** Marketing Comms Planning and strategy* Measurement and Metrics* Business Performance* Campaign process management* Channel Management **You will work with*** Your role sits in the M&C Marketing Network of Excellence (NoE), which is made up of a diverse and dedicated team of marketers and strategists, working together as a global centre of expertise.* The NoE collaborates across markets to set strategic direction and standardise groundbreaking approaches for the M&C business, working closely with priority local markets to co-create key deliverables and plans.* You will be a key liaison point for integrated planning and markets to understand digital performance.* You will collaborate with local markets, the Experience& Journey Innovation sub-team, and the AoR. You will also work closely with the Intelligence & Insights NoE to ensure data-driven decision-making and campaign return on investment maximisation. **Why join us?**At bp, we support our people to grow in a diverse and exciting environment. We believe that our team is strengthened by diversity.There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, excellent retirement benefits, among others!We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.**Travel Requirement:**Negligible travel should be expected with this role**Relocation Assistance:**This role is not eligible for relocation**Remote Type:**This position is a hybrid of office/remote working**Skills:**Brand Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Developing and implementing strategy, Developing creative marketing content, Digital Fluency, Generating customer insights, Listening, market, Presenting, Project and programme management, Project execution planning, Sector, Supplier Performance Management, Supplier Relationship Management, Supplier Selection, Using market research effectively, Writing skills.Future Location Notice: This role will start in Sunbury, London. bp has announced a planned office move to Timber Square, London, with all positions currently advertised in Sunbury, including this one, expected to relocate around Q4 2027-Q1 2028. This presents an exciting opportunity for all employees and leaders to come together in one London location. The specific date of the move will be confirmed closer to the time.