Marketing Lead - M&C

BP PLC; Sunbury-on-Thames; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

BP plc is seeking a Marketing Lead to support the Brand Management and Comms Planning sub-team. You will develop comms plans, messaging, and content for Mobility & Convenience, collaborating with global markets to shape narratives and optimise campaigns.

The role involves leading budget management, insights synthesis, and the creation of loyalty toolkits for go-to-market content across UK and international markets.

Qualifications

• Experience in marketing communications strategy, end-to-end campaign management and projects.
• Ability to use data and analytics to drive marketing optimisation and decisioning.
• Expertise in acquisition & retention marketing.

Responsibilities

• Develop team budgets and allocate spend for maximum impact.
• Synthesize customer, media and market insights to define opportunities across markets.
• Create loyalty toolkits and GTM content for loyalty and performance language.

Skills

Marketing Communications

Campaign Management

Channel Marketing

Customer Segmentation

Strategy Development

Digital Fluency

Market Research

Project Management

Copywriting

Stakeholder Management

Job description

Job Family Group:Marketing GroupJob Description:Let me tell you about the roleAs a Marketing Lead, you’ll work as a critical part of the Brand Management, Comms Planning & Execution sub-team, supporting with the development for Mobility & Convenience (M&C).You will support the Marketing Manager to develop comms plans, frameworks and messaging utilising business, and customer insights to shape the narrative, and drive global first content approaches.Please note that roles based out of SJS or Sunbury will move to Timber Square, Southwark, from Q4 2027.What you will deliverDevelop team budgets, defining how budget should be spent to drive most impactSynthesizing customer, media and market insights to define opportunities to better connect with customers across multiple markets (UK, ANZ, GY, USA, IB, PL)Ideating, writing and developing communications frameworks to launch new productsWork with markets to review media investment and campaign performance to understand what is driving a change in customer behaviour, taking takeaways to other marketsCreate loyalty toolkits to support markets with best practise, measurement and GTM for new content toolkits for loyalty, performance languageReview competitor advertising sharing findings on spends, creative and messaging with all marketsMonitor campaign performance, track important metrics, and lead budget management, and resource utilisation to maximise campaign effectivenessWhat you will need to be successfulExperience in marketing communications strategy, end to end campaign management and projectsConsistent record to use data and analytics to drive marketing optimisation and decisioningExpertise in acquisition & retention marketingAnalytical mentality with experience in performance tracking and optimisation strategies.Good partner management and communication skills, with a track record of driving collaboration across teams.Strong project management skills, essential for the successful delivery of the role’s deliverables, combined with a customer-obsessed, value-driven approach that consistently prioritises the customer while delivering long-term business impact.Skills & CompetenciesMarketing Comms Planning and strategyMeasurement and MetricsBusiness PerformanceCampaign process managementChannel ManagementYou will work withYour role sits in the M&C Marketing Network of Excellence (NoE), which is made up of a diverse and dedicated team of marketers and strategists, working together as a global centre of expertise.The NoE collaborates across markets to set strategic direction and standardise groundbreaking approaches for the M&C business, working closely with priority local markets to co-create key deliverables and plans.You will be a key liaison point for integrated planning and markets to understand digital performance.You will collaborate with local markets, the Experience& Journey Innovation sub-team, and the AoR. You will also work closely with the Intelligence & Insights NoE to ensure data-driven decision-making and campaign return on investment maximisation.Why join us?At bp, we support our people to grow in a diverse and exciting environment. We believe that our team is strengthened by diversity.There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, excellent retirement benefits, among others!We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.Travel Requirement:Negligible travel should be expected with this roleRelocation Assistance:This role is not eligible for relocationRemote Type:This position is a hybrid of office/remote workingSkills:Brand Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Developing and implementing strategy, Developing creative marketing content, Digital Fluency, Generating customer insights, Listening, market, Presenting, Project and programme management, Project execution planning, Sector, Supplier Performance Management, Supplier Relationship Management, Supplier Selection, Using market research effectively, Writing skills.Future Location Notice: This role will start in Sunbury, London. bp has announced a planned office move to Timber Square, London, with all positions currently advertised in Sunbury, including this one, expected to relocate around Q4 2027-Q1 2028. This presents an exciting opportunity for all employees and leaders to come together in one London location. The specific date of the move will be confirmed closer to the time.Legal Disclaimer:We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.Expand job descriptionDisclaimerThis is a high-level summary only of terms and current discretionary benefits applicable to certain roles. Some rewards, benefits and policies are at managers’ discretion and vary depending on where you work within the business. All terms subject to contract and all discretionary benefits subject to policy and eligibility.