Marketing Lead — Global Campaigns & Growth Insights

BP PLC; Hampstead; Hybride; GBP 70 000 - 95 000; Plein temps

Avantages offerts par ce poste

Flexible working options

Generous paid parental leave policy

Excellent retirement benefits

Résumé du poste

BP plc is hiring a Marketing Lead in a hybrid role based in the United Kingdom. The position supports Mobility & Convenience, helping shape narratives and develop comms plans for global markets from UK to USA and beyond.

The role moves from Sunbury to Timber Square, London, from late 2027, with remote office options and travel requirements described. You will partner with Marketing Network of Excellence and local markets to drive digital performance, planning, and content strategy while ensuring

Qualifications

• Experience in marketing communications strategy and end-to-end campaigns.
• Proven ability to use data and analytics to drive optimisation.
• Expertise in acquisition and retention marketing.
• Strong project management and cross-functional collaboration.

Responsabilités

• Develop team budgets and allocate spend for maximum impact.
• Synthesize insights to identify opportunities across markets.
• Ideate and create communications frameworks for new products.
• Review media investment and campaign performance with markets.
• Create loyalty toolkits and GTM content for loyalty initiatives.

Connaissances

Marketing planning

Campaign management

Measurement & metrics

Channel activation

Business performance

Description du poste

BP plc is hiring a Marketing Lead in a hybrid role based in the United Kingdom. The position supports Mobility & Convenience, helping shape narratives and develop comms plans for global markets from UK to USA and beyond.

The role moves from Sunbury to Timber Square, London, from late 2027, with remote office options and travel requirements described. You will partner with Marketing Network of Excellence and local markets to drive digital performance, planning, and content strategy while ensuring