Marketing Lead: Hospitality Growth & Brand Strategy

Aimbridge; Birmingham; Vor Ort; GBP 45.000 - 60.000; Vollzeit

Benefits dieser Stelle

Hotel discounts

Meals on duty

Paid breaks

Childcare contribution

Wellbeing allowance

33 days holiday

Salary sacrifice schemes

Stream to withdraw 40% pay as earned

Employee assistance programme

Sick pay

Salary reviews

Recognition programs

Learning & Development

Zusammenfassung

Aimbridge is seeking an experienced Marketing Manager to lead the marketing strategy for Aloft Birmingham Eastside and The Eastside Rooms. You will own the annual plan, manage budgets, and drive campaigns across hotel, events and F&B to grow awareness, engagement and revenue.

Collaborate with commercial and operations, lead agency partnerships, and use data insights to optimise performance. Experience in hospitality marketing, strong digital skills, and ability to measure ROI are essential.

Qualifikationen

• Experience in a marketing management role, ideally within hospitality, events or a customer-focused environment.
• Proven success in developing and delivering marketing strategies and campaigns.
• Strong digital marketing knowledge including social media, email marketing, content marketing and paid media.
• Experience managing agencies and external suppliers.
• Excellent communication, project management and stakeholder engagement skills.
• Strong commercial awareness and ability to measure marketing effectiveness through data and insights.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Hospitality, hotel, venue or events industry experience.
• Marketing qualification CIM, degree or equivalent.
• Experience working with recognised brands or within a branded hotel environment.

Aufgaben

• Develop and deliver the annual marketing strategy for Aloft Birmingham Eastside and The Eastside Rooms.
• Create and execute integrated marketing campaigns across digital, social media, email, PR, content and offline channels.
• Manage the annual marketing budget, ensuring strong return on investment and alignment with business priorities.
• Work with external agencies and partners to deliver effective digital marketing, PR and brand campaigns.
• Drive awareness and demand across hotel, meetings, events, corporate and food & beverage segments.
• Oversee website content, digital performance and online marketing initiatives to maximise visibility and conversion.
• Analyse campaign performance and market trends, using insights to optimise future activity and support commercial decision-making.
• Identify new opportunities, partnerships and promotional initiatives that support business growth.

Kenntnisse

Marketing management

Digital marketing

Brand strategy

Agency management

Data-driven marketing

Stakeholder engagement

Ausbildung

CIM or equivalent qualification

Marketing degree

Tools

Google Analytics

CRM systems

Paid media platforms

Jobbeschreibung

Aimbridge is seeking an experienced Marketing Manager to lead the marketing strategy for Aloft Birmingham Eastside and The Eastside Rooms. You will own the annual plan, manage budgets, and drive campaigns across hotel, events and F&B to grow awareness, engagement and revenue.

Collaborate with commercial and operations, lead agency partnerships, and use data insights to optimise performance. Experience in hospitality marketing, strong digital skills, and ability to measure ROI are essential.