Marketing Lead, Executive Programmes - UKI

Salesforce, Inc.; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Salesforce is seeking a Marketing Lead, Executive Programmes, UKI to elevate engagement with CIO and IT leadership. This senior individual contributor role drives how Salesforce is seen as a thought leader across the UKI CIO audience and broader IT community.

You’ll manage cross-functional campaigns, executive events, and content programs tailored to local personas, partnering with leadership to accelerate executive relationships and pipeline growth.

Qualifications

• 5+ years in B2B field or event marketing.
• Experience engaging with CIO/IT leadership and C-suite audiences.

Responsibilities

• Lead end-to-end CIO strategy execution with omnichannel plans.
• Shape executive briefing materials, talks, and post-event assets.

Skills

B2B marketing

C-suite engagement

Event marketing

Content strategy

Executive comms

Tools

Salesforce CRM

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience We are looking for a dynamic Marketing Lead, Executive Programmes, UKI to build and elevate how Salesforce UKI connects with C-suite and senior executive stakeholders. This is a high-impact role that sits at the intersection relationship management and executive communications, responsible for executing and delivering the UKI engagement strategy with a focus on the CIO and IT audience. This is a senior individual contributor role accountable for establishing Salesforce as the thought leader for CIO audience and the wider full IT audience across the UKI. They have a key focus on driving new CIO relationships, expanding our footprint across the technical buyer personas (CISOs, CDO, CTO, etc.) and delivering growth through generating and accelerating open pipe with sales alignment.

What You'll Actually Be Doing

• Full Funnel Campaign Execution: Drive the execution of CIO strategy by delivering an omnichannel full funnel marketing plan tailored to the CIO and technical buyer personas (CISOs, CDO, CTO, etc.)
• Content Planning & Communications: Working closely with the Content team to shape and deliver full-funnel content programmes that are anchored in local persona insights. Leverage content to build out executive briefing materials, narrative guides, talk tracks, welcome speeches, fireside chat scripts, slide decks, post-event assets, and personalised C-level copy on behalf of senior Salesforce leadership.
• End-to-End Event Management: Project manage, agency coordination, drive demand generation and operational execution for UKI executive events, including bespoke persona dinners, roundtables, the flagship Salesforce Executive Summit at AIforce World Tour, and Executive Experiences at major events.
• Performance & Budget Management: Track, analyse, and report on marketing performance metrics across pipeline, exec engagement, while managing day-to-day tracking of the CIO Budget.
• Global & Partner Alignment: Work with Global CXO Programs team, regional leadership, Third Party and GSI partners to localise messaging, adapt global content, and execute joint multichannel plans for a consistent C-suite experience across the UKI region.
• Cross-Functional Marketing Integration: Partner closely with UKI Field Marketing, Content & Channels, and Strategic Events teams to integrate executive engagement activities into broader campaign strategies.

You're Our Person If...

• 5+ years of experience in a B2B field or event marketing role with some experience within c-suite engagement marketing
• Strong communication, presentation, and interpersonal skills
• Experience working in a fast-paced, matrixed organisation
• Exceptional project management skills, able to run multiple complex events simultaneously with meticulous attention to detail
• High level of discretion and professionalism when managing confidential guest information and high-value customer relationships
• Strong written communication skills, with experience crafting executive-level copy
• Confident working directly with, and on behalf of senior leadership (VP/C-level) stakeholders, both internal and external
• Comfortable using AI tools (e.g. Gemini, Slackbot, Claude)

Even Better If...

• Experience managing premium executive hospitality or VIP customer programmes for C-suite audiences.
• Experience working within a global matrixed marketing organisation.
• Proficiency in Salesforce CRM or similar, comfortable running campaign reports, managing campaign members, and using data to inform decisions.
• Experience planning and delivering direct mail programmes for executive or C-suite audiences

Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.