Field marketing senior lead

Salesforce, Inc.; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Salesforce in London seeks a Regional Field Marketing Lead for the Platform business across EMEA and UK&I. You will own the full-funnel plan and marketing-driven pipeline, building relationships with senior security, IT and data leaders.

You'll design high-touch events, align with product marketing and sales, and manage budgets across multiple markets. A proven track record in field marketing and revenue targets is required.

Qualifications

• 10+ years of marketing experience with field marketing and pipeline ownership.
• Proven ability to design and deliver high-impact executive events and campaigns.
• Strong alignment with Product Marketing and Sales; capable of managing budgets and KPIs across markets.

Responsibilities

• Set and deliver the regional field marketing strategy and quarterly plan to drive pipeline and revenue.
• Design and host executive forums and Gartner-style events to enable security-led deals.
• Partner with Product Marketing and Sales to agree on priorities, target accounts and follow-up.
• Guide Analysts on workshops, webinars and digital programs and manage partners.

Skills

Marketing strategy

Field marketing

Pipeline ownership

Budget management

Tools

CRM

Campaign management

Marketing analytics tools

Job description

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

The Experience

Join Salesforce in London as the regional field marketing lead for our Platform business across EMEA (Europe, Middle East and Africa) and the UK and Ireland, including Agentforce and our security and developer services. You will own the full-funnel plan and the marketing-driven pipeline for the region, and build lasting relationships with senior security, IT and data leaders.

What You'll Actually Be Doing

• Set and deliver the regional field marketing strategy and quarterly plan, turning a significant program budget into measurable pipeline and revenue growth across events, digital and organic activity.
• Design and host small, invite-only executive forums, CISO (Chief Information Security Officer) roundtables and Gartner executive summits that open doors for Agentforce and security-led deals.
• Partner with Product Marketing, senior Sales leaders and the UK and Ireland field leader to agree on priorities, target accounts and follow-up, and report results with a clear business story.
• Guide Field Marketing Analysts on workshops, webinars and digital programs, and manage agency and event partners, without direct line management.

You're Our Person If...

• You have 10 or more years of marketing experience, including field marketing, with a record of owning and delivering pipeline and revenue targets.
• You have designed and delivered high-touch, in-person executive events and engaged C-level and senior technical buyers.
• You have built strong alignment with Product Marketing and Sales leaders and can manage a budget, quarterly plan and KPIs independently across several markets.
• Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)

Even Better If...

• You have security or technology marketing experience, including CISO or Gartner executive programs.
• You have experience with CRM, campaign management and marketing reporting tools.
• You have mentored junior colleagues.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, we provide a form for requests. We are a recognised Disability Confident member under the UK Government Disability Confident employer scheme. We are committed to providing an inclusive recruitment process and will offer an interview to disabled applicants who meet the essential criteria for the role. Applicants are welcome to opt-in to the interview scheme as part of the application process. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and