Marketing Lead: Customer Growth & Digital Experience

Royal London; Alderley Edge; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

28 days annual leave

Employer pension match (up to 14%)

Private medical insurance

Job summary

Royal London is seeking a Marketing Lead to own the customer strategy and marketing plan for the Financial Advice segment. The role focuses on a connected, digital-first customer journey and acquisition strategy, requiring leadership experience and a strong grasp of CRM, data, and channels.

You will drive brand-led campaigns while ensuring regulatory and Consumer Duty alignment. The candidate will lead cross-functional teams, design journeys, and measure success through KPIs, delivering

Qualifications

• Broad marketing experience with ability to turn customer and business needs into clear strategies and deliverable plans.
• Experience designing and delivering customer journeys and automated communications across digital and other channels.
• Strong knowledge of CRM, marketing automation, marketing technology, and customer data.
• A confident, insight-led approach to measuring performance, reporting against KPIs and optimising activity.

Responsibilities

• Set the marketing strategy and plan for customer acquisition bringing together content, data, CRM, and channel requirements
• Lead journey design, mapping, and delivery, defining target outcomes and measures of success
• Own delivery of the marketing plan, coordinating activity across Brand & Marketing teams and ensuring work is delivered to agreed timescales and budgets
• Lead content planning, copywriting, and asset sign-off, ensuring every interaction reflects our brand and messaging
• Use performance insight to manage dashboards, report against KPIs and recommend improvements to customer and commercial outcomes
• Champion CRM, marketing automation and data enhancements, including contact rules and decisioning frameworks
• Lead and develop colleagues, building capability and high performance.

Skills

Marketing strategy

CRM & automation

Multi-channel campaigns

Leadership

Job description

Royal London is seeking a Marketing Lead to own the customer strategy and marketing plan for the Financial Advice segment. The role focuses on a connected, digital-first customer journey and acquisition strategy, requiring leadership experience and a strong grasp of CRM, data, and channels.

You will drive brand-led campaigns while ensuring regulatory and Consumer Duty alignment. The candidate will lead cross-functional teams, design journeys, and measure success through KPIs, delivering