Marketing Lead: Campaigns, Launches & Community

Salt Escapes; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Salt Escapes is seeking a Marketing Lead to translate the CMO's launch ideas into fully-built campaigns and a tightly-executed calendar. You will own briefs, coordinate a small team, and drive the output with a focus on brand development and authentic community experiences.

You'll partner with the CMO on product and launch strategy, stress-test propositions, manage assets across copy, pages, email, social, and paid channels, and build Salt Escapes into an internationally recognizable brand.

Qualifications

• 3 to 5+ years planning and running campaigns across channels.
• DTC experience in travel, fitness, wellness or lifestyle.
• Ability to build tight briefs and precise campaigns.
• Data-driven decision making.
• Strong writer; briefs, plans and reports.
• Experience managing external agencies.
• Resourceful team player in a small team.

Responsibilities

• Own campaigns and brand development from concept to launch.
• Plan launch briefs, stress-test propositions, coordinate teams.
• Own campaign calendar; align email and social.
• Build Salt Escapes community online and offline.
• Own weekly performance reporting.
• Manage marketing tools and agency relationships (Spekk).

Skills

Campaign planning

Brand development

Data analysis

Copywriting

Community building

Agency management

Tools

Spekk

Job description

Salt Escapes is seeking a Marketing Lead to translate the CMO's launch ideas into fully-built campaigns and a tightly-executed calendar. You will own briefs, coordinate a small team, and drive the output with a focus on brand development and authentic community experiences.

You'll partner with the CMO on product and launch strategy, stress-test propositions, manage assets across copy, pages, email, social, and paid channels, and build Salt Escapes into an internationally recognizable brand.