Marketing Lead

Salt Escapes; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Salt Escapes is seeking a Marketing Lead to translate the CMO's launch ideas into fully-built campaigns and a tightly-executed calendar. You will own briefs, coordinate a small team, and drive the output with a focus on brand development and authentic community experiences.

You'll partner with the CMO on product and launch strategy, stress-test propositions, manage assets across copy, pages, email, social, and paid channels, and build Salt Escapes into an internationally recognizable brand.

Qualifications

• 3 to 5+ years planning and running campaigns across channels.
• DTC experience in travel, fitness, wellness or lifestyle.
• Ability to build tight briefs and precise campaigns.
• Data-driven decision making.
• Strong writer; briefs, plans and reports.
• Experience managing external agencies.
• Resourceful team player in a small team.

Responsibilities

• Own campaigns and brand development from concept to launch.
• Plan launch briefs, stress-test propositions, coordinate teams.
• Own campaign calendar; align email and social.
• Build Salt Escapes community online and offline.
• Own weekly performance reporting.
• Manage marketing tools and agency relationships (Spekk).

Skills

Campaign planning

Brand development

Data analysis

Copywriting

Community building

Agency management

Tools

Spekk

Job description

Full-Time · Hybrid · London or Sydney-Based

MARKETING LEAD

Full-Time · Hybrid · London or Sydney-Based

WHO WE ARE

Salt Escapes was built on a simple observation: fitness retreats go soft, bootcamps go hard, and regular holidays stick a gym in the basement and call it done. Nobody built the week where the training, the adventure and the places are all done properly.

Since 2018, founders Amy and Mike have been running week-long escapes. Luxury private villas in Zakynthos, Ibiza, Menorca, Costa Rica, Bali, the Caribbean, the Dolomites, Sri Lanka, Africa etc. Serious coaching, off-map adventures, private chef-cooked food, extraordinary places. Guests arrive solo. They leave with a crew. 430+ five-star reviews, and most guests are already planning their next one before the taxi home.

We're growing fast. In 2023, 2024, and 2025 we have doubled the number of trips. In 2026 we're not only adding destinations, we're expanding into new formats and new audiences. The product is exceptional. The community is real. The brand is finding its sharpest voice yet. And the marketing team is being built to match.

THE ROLE

This is the role that makes everything connect. The Marketing Lead takes a launch idea from the CMO and turns it into a fully-built, tightly-executed campaign, empowering an exceptional team to deliver their best work. You own the process, the calendar, the brief, and the output.

You'll work directly with the CMO on product and launch strategy. Your job is to take that strategy and turn it into action: build the brief, stress-test the proposition, coordinate the team and make sure everything we ship is something we're proud of.

You'll play a part in expanding Salt Escapes into an internationally recognisable brand. In practice that means IRL events, alumni activation, and the kind of moments that turn guests into advocates and uber-fans.

This is a role for someone passionate about great marketing, fitness, travel and community. Someone who can manage a lot at once, make calls without all the information, and care about the quality of what goes out under the Salt Escapes name.

WHAT YOU'LL OWN

CAMPAIGNS & BRAND DEVELOPMENT

• Work with the CMO and external agencies/talent to evolve the brand as we expand: positioning, go-to-market strategy, then look, feel, tone, voice.

LAUNCH PLANNING

• Own every product launch from brief to go-live. Develop the creative brief, stress-test the proposition, get sign-off, then drive the team through build and post-launch review.
• Make the call on whether something is ready to ship. Audit the assets, check the proposition, manage the build across copy, pages, email, social, and paid.

CAMPAIGN CALENDAR

• Own the campaign calendar. What runs, when, and in what order. Keep email and social pointed in the same direction.

COMMUNITY

• Build the Salt Escapes community, online and offline. Plan the IRL moments: alumni events, guest meetups, founder-hosted experiences.
• Work with Lauren & Bea to keep engagement alive between trips.

DATA & REPORTING

• Own the weekly performance report. Know what's working before the CMO has to ask.

MARKETING OPERATIONS

• Own the tools, processes, and agency relationships. That includes Spekk, who handle paid social and search.

WHAT WE'RE LOOKING FOR

• 3 to 5+ years where you've planned and run campaigns yourself. Not just one channel.
• DTC experience, ideally in travel, fitness, wellness, or lifestyle.
• You think clearly and work methodically. You'll be accustomed to building tight briefs and precise campaigns.
• You're comfortable with data and make decisions from it.
• You care about community. You think great brands make people feel they belong, not just that they've bought something.
• Experience managing external agencies.
• A strong writer. Briefs, plans, and reports the team can work from.
• You're comfortable being resourceful. We're a brilliant but small team.

NICE TO HAVE

• Klaviyo or similar.
• You've built a community programme before.
• You're passionate about fitness and travel, and a regular gym-goer.
• You've done a fitness retreat or running event. You know what draws people to it.
• You use AI tools as part of your regular workflow. We do too.

WHAT YOU GET

• Real ownership. The calendar, the launches, the community are yours to build.
• A brand people genuinely love. 430+ five-star reviews, guests who come back year after year, and word of mouth that earns itself.
• A place on a Salt Escape every year.
• A small, tight team that moves fast and takes the work seriously.
• You report directly to CMO who's built leading consumer brands, including The Sun, The Times and Yacht Week. Nothing is filtered.
• Competitive salary.