Marketing Lead

Live Digital - Go to Market Recruitment Agency; Warrington; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Private medical cover

Pension

Life insurance

Holiday-buy scheme

Onsite gym

Free parking with EV charging

Job summary

Live Digital is partnering with a privately owned UK software company to appoint a Marketing Lead for B2B enterprise software in Warrington. The role is hands-on, reporting to the Managing Director, with 5 days in the Warrington office.

You’ll own the marketing plan, run campaigns across SEO, paid, LinkedIn and email, write content, and coach a marketing assistant. Expect involvement in product launches, case studies and sales enablement materials to grow the pipeline and demonstrate marketing

Qualifications

• B2B marketing to enterprise buyers on long sales cycles (6+ months).
• Hands-on contributor who can also plan and mentor others.
• Comfort discussing pipeline metrics, CAC and conversion rates.

Responsibilities

• Turn commercial goals into a quarterly plan and deliver it.
• Run campaigns across SEO, paid, LinkedIn and email; write content.
• Own product launches from positioning to launch kit.
• Collaborate with Sales Director on case studies, battlecards and pitch material.
• Show marketing impact on pipeline and reallocate budget to what's working.

Skills

B2B marketing

Campaign management

SEO campaigns

Content writing

LinkedIn advertising

Tools

Google Analytics

Marketing automation

HubSpot

Job description

Marketing Lead | B2B enterprise software | Warrington, 5 days in office | £60,000–£80,000

I’m working exclusively with a well-established, privately owned UK software company on a newly created Marketing Lead role.

Their platform helps large organisations take control of their technology and what they spend on it. They sell to enterprises around the world, directly and through channel partners, and their buyers sit in IT, finance and procurement. They do well globally, but they’re still something of a well-kept secret. This role is here to change that.

You’ll report to the Managing Director, who has a clear plan for sales and marketing. You’ll own the marketing plan and do a good chunk of the work yourself, with an enthusiastic marketing assistant alongside you who you’ll coach as you go.

What you'll be doing

• Turning commercial goals into a quarterly plan, then delivering it
• Running campaigns across SEO, paid, LinkedIn and email, and writing a lot of the content yourself
• Owning product launches, from positioning and messaging to the launch kit
• Working with the Sales Director on case studies, battlecards and pitch material that sales actually use
• Showing what marketing adds to pipeline, and moving budget to whatever's working

What they're looking for

• B2B experience marketing technical software to enterprise buyers, on sales cycles of six months or more
• You're as comfortable doing the work as planning it. If you'd expect a team to run your strategy from day one, this probably isn't the role for you
• You can talk pipeline, CAC and conversion rates without reaching for a glossary
• Three days a week in the Warrington office works for you, so ideally you're in the North West

This could suit a strong marketing manager who's ready to step up, or an experienced lead who misses being hands‑on. ISV, IT asset management, software licensing or FinOps experience would help, but it isn't essential.

What's on offer

£60,000–£80,000 basic, private medical cover, a total-earnings pension, life insurance, an optional holiday-buy scheme, an onsite gym, and free parking with EV charging. Plus a leadership team that will back good ideas with budget.

The process is short: a 30-minute call with the MD, then one day on site with a presentation and interviews.