Marketing Insight & Growth Strategist

Mortgage Advice Bureau; East Midlands; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Private Medical Insurance

25 days annual leave

Birthday off

Pension scheme

Share save scheme

Retail discounts

Entertainment tickets

Job summary

Mortgage Advice Bureau is expanding its marketing analytics function to turn data into actionable insights and strategic decisions. The role focuses on forecasting, ROI, and measurement frameworks, with exposure to senior leadership and cross-functional collaboration.

You will shape how marketing performance is measured, build new capabilities, and become the go-to expert for marketing insight and decision-making in a hybrid, office-based setting in the UK.

Qualifications

• Strong analytical and modelling capability.
• Advanced SQL and Python or R skills.
• Experience building forecasting, budget allocation or marketing mix models.
• Knowledge of attribution, experimentation and marketing effectiveness measurement.
• Experience working with GA4, Google Tag Manager and marketing data architecture.
• Strong dashboard and visualisation experience using Power BI, Looker Studio or similar tools.
• Experience presenting insights and recommendations to senior leaders.
• Practical experience using AI tools and large language models to support analysis and decision-making.

Responsibilities

• Build forecasting models predicting leads, revenue, completions and ROI.
• Develop marketing mix and budget allocation models to optimise investment decisions.
• Analyse customer and adviser journeys to identify opportunities for growth and improved conversion.
• Measure marketing effectiveness through attribution and experiments.
• Deliver executive-level insights and recommendations to senior stakeholders.
• Monitor market trends and competitor activity to separate external influences from marketing performance.
• Partner with Finance, Data and Technology teams to ensure robust reporting.
• Develop marketing measurement frameworks, governance and tracking standards.
• Apply AI and automation to improve forecasting and decision-making.

Skills

Analytical skills

SQL

Python or R

Forecasting

Marketing analytics

GA4 / GTM knowledge

Power BI / Looker Studio

Executive reporting</n>

Tools

GA4

Google Tag Manager

Power BI

Looker Studio

Job description

Mortgage Advice Bureau is expanding its marketing analytics function to turn data into actionable insights and strategic decisions. The role focuses on forecasting, ROI, and measurement frameworks, with exposure to senior leadership and cross-functional collaboration.

You will shape how marketing performance is measured, build new capabilities, and become the go-to expert for marketing insight and decision-making in a hybrid, office-based setting in the UK.