Marketing Executive - Vietnamese Speaking

THE GRADUATE PROJECT LIMITED; Hounslow; On-site; GBP 30,000 - 45,000; Full time

Job summary

A global marketing firm is seeking a Marketing Executive with a focus on the Vietnamese market. The role involves generating website traffic, managing PPC campaigns, and optimizing email marketing efforts. You'll also maintain partnerships and update social media platforms. The ideal candidate should have a strong knowledge of the Vietnamese market and be analytical, with an ability to make evidence-based decisions. This position offers an opportunity to support a marketing team's growth effectively.

Qualifications

• Proven experience in marketing roles, ideally within the educational sector.
• Ability to create and manage PPC campaigns.

Responsibilities

• Generate traffic, interactions, and enrolments, and grow the brand's online presence.
• Manage PPC campaigns aimed at driving traffic aligned with business objectives.
• Plan and optimize email marketing campaigns.
• Maintain and grow partnerships with affiliate partners.
• Update and manage social media accounts and content.

Skills

Knowledge of the Vietnamese market

Analytical skills

Initiative in decision-making

Job description

Marketing Executive - Vietnamese Speaking

Our client is a global company focusing on student marketing and recruitment. They are looking for a dynamic individual that can hit the ground running and support the marketing team in the growth of their company - focusing on the Vietnamese side.

Main Responsibilities

• You will be responsible for generating traffic, interactions and enrolments, maintaining and growing the brand for the website
• Team members are experts in their markets, understanding the international landscape and aiding sector engagement tactics (e.g. webinars on markets with Insights Director support) as well as product development
• PPC - To drive engaged traffic and interactions aligned with business objectives to create and manage PPC campaigns on appropriate platforms and sites.
• Email Marketing – Plan and optimize user email marketing campaigns.
• Partnerships and Promotions - manage ongoing relationships with partners; Source, evaluate and recruit new affiliate partners.
• Online PR & Social Media - Update and maintain our social media accounts, from responding to multiple messages and comments to writing interesting blog posts/articles

Key Requirements

• Great knowledge of the Vietnamese market
• You are analytical and show initiative in making bold decisions supported by evidence