Senior Marketing Manager

SAVVY RECRUITMENT; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

25 days’ annual leave plus bank holidays

Birthday day off

Performance-related bonus scheme

Private medical insurance

Enhanced family leave, sick pay, and income protection

Modern office and regular company events

Job summary

A leading B2B media company in Greater London seeks a Senior Marketing Manager to drive integrated marketing campaigns across various brands. This role emphasizes revenue growth for events and subscriptions, focusing on audience acquisition and engagement. Key responsibilities include developing marketing strategies, leading campaigns, and monitoring KPIs. The ideal candidate has 5–7 years of B2B marketing experience and excellent project management skills.

Qualifications

• 5–7 years’ experience in B2B marketing, ideally in events, media, or subscriptions.
• 1–2 years’ experience managing or mentoring junior team members.
• Proven ability to drive audience and revenue growth through marketing.

Responsibilities

• Develop and execute marketing strategies for revenue growth.
• Lead integrated marketing campaigns across various channels.
• Monitor KPIs and campaign performance using various tools.

Skills

B2B marketing experience

Project management

Audience growth strategies

Data analysis

Mentoring skills

Tools

Google Analytics

CRM systems

Dotdigital

LinkedIn Campaign Manager

Job description

Base pay range

Direct message the job poster from SAVVY RECRUITMENT

A leading B2B media and events business ngân serving the global automotive industry is seeking a Senior Marketing Manager to join its growing marketing team.

This strategic, results-driven role will lead integrated marketing campaigns across multiple automotive-focused brands, with a strong emphasis on driving revenue growth for live and virtual events and subscription-based products. The successful candidate will play a key role in audience acquisition, engagement, and retention across a highly emagged global professional audience.

Key Responsibilities

• Develop and execute marketing strategies that support revenue growth for events and subscriptions
• Identify and target key audience segments across the automotive ecosystem, including OEMs, Tier suppliers, aftermarket, and mobility technology providers
• Align marketing activity with wider business objectives through close collaboration with editorial, sales, events, product, data, and finance teams

Campaign Management

• Lead integrated marketing campaigns across digital and offline channels, including email, social, paid media, SEO, and partnerships
• Manage the full event marketing lifecycle, from launch and promotion through to post-event engagement and performance analysis
• Deliver campaigns that support subscription acquisition, retention, and upsell

Content & Brand

• Ensure all marketing messaging is of the highest quality and aligned with brand guidelines and tone of voice
• Work closely with editorial and creative teams to deliver compelling campaign assets aligned to a 12-month content calendar

Performance & Optimisation

• Monitor KPIs and campaign performance using tools such as Google Analytics, Dotdigital, CRM systems, and paid media platforms
• Use testing, insight, and data analysis to continually improve targeting, messaging, and conversion
• Line manage a Senior Marketing Executive, ensuring delivery to a high standard and on time
• Oversee external agencies and suppliers where required
• Act as□□a role model for best practice in campaign management and cross-functional collaboration

About the Candidate

The ideal candidate is a commercially minded B2B marketer who thrives in a fast‑paced, content‑led environment and enjoys taking ownership of complex, multi‑channel campaigns.

Required experience and skills

• 5–7 years’ experience in B2B marketing, ideally within events, media, and/or subscriptions
• 1–2 years’ experience managing or mentoring junior team members
• Proven track record of driving audience and revenue growth through marketing
• Strong project management and organisational skills
• Hands‑on experience with marketing platforms such as Dotdigital, CRM systems, Google Analytics, and LinkedIn Campaign Manager
• 25 days’ annual leave plus bank holidays
• Birthday day off
• Performance‑related bonus scheme
• Private medical insurance
• Enhanced family leave, sick pay, and income protection
• Modern, refurbished London office and regular company events

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

• Marketing and Management
• Events Services and Marketing Services

If this role sounds of interest, get in touch with our team today! [e-mail]✍️