Marketing Executive/Senior Marketing Executive

BGA; Swindon; On-site; GBP 30,000 - 50,000; Full time

Job summary

BGA is seeking a dynamic Marketing Executive to drive global growth through targeted lead generation and impactful campaigns. The ideal candidate will possess a passion for data-driven marketing, utilizing innovative strategies for both online and offline channels. Join a collaborative environment focused on growth, innovation, and making a real industry impact.

Benefits

Competitive salary based on skills and experience

Supportive team and collaborative environment

Growth opportunities in a fast-growing company

Workplace pension

On-site parking and complimentary drinks/fruit

Increased holiday entitlement for long service

Qualifications

• Proven experience in lead generation and campaign planning.
• Understanding of Engine, Steering, and Transmission parts is a PLUS!
• Experience in exhibition planning.

Responsibilities

• Develop and execute lead generation strategies targeting international markets.
• Plan and implement targeted marketing campaigns to enhance brand visibility.
• Coordinate pre- and post-event marketing activities for exhibitions.

Skills

Lead Generation

Campaign Planning

Social Media Advertising

Web Development

B2B and B2C Marketing

Tools

Adobe Creative Suite

Social Media Business Management Tools

WordPress

Job description

Job Summary

We are seeking a dynamic and results-driven Marketing Executive to join our team. This role is pivotal in driving BGA’s global growth by generating targeted leads, planning impactful campaigns, and increasing brand awareness across diverse markets.

The ideal candidate is a creative thinker with a passion for data-driven marketing, adept at both online and offline strategies.

Key Responsibilities

Lead Generation and Conversion

• Develop and execute lead generation strategies targeting international markets.
• Utilize online and offline channels to identify, engage, and convert prospects into qualified leads.
• Analyze lead generation campaigns to optimize performance and ensure measurable ROI.

Campaign and Promotion Planning

• BGA has over 600 customers across 88 countries. A large focus of the role will be building relationships, planning, and implementing targeted marketing campaigns to enhance BGA’s brand visibility and sales growth throughout customer channels.
• Assist in growing and managing a new customer tiering initiative introduced to BGA.

Social Media Advertising

• Create and optimize global social media ad campaigns across platforms such as Facebook & Instagram.
• Develop custom landing pages to track and analyze lead generation efforts.
• Ensure consistent brand messaging and alignment with overarching marketing strategies.

Exhibition Support

• Support planning for BGA’s participation in international and regional exhibitions.
• Coordinate pre- and post-event marketing activities, including invitations, follow-ups, and lead tracking.

Beneficial Skills

• Confident in building strong relationships with customers and stakeholders.
• Passion for Automotive - Engine parts.
• Web development skills, particularly WordPress.
• Adobe Creative Suite proficiency (Ai, Ps).
• Strong understanding of B2B and B2C markets when targeting.

At BGA, we value expertise, commitment, and innovation. We provide opportunities for growth, a collaborative work environment, and a chance to make a real impact in the industry.

Experience

• Proven experience in lead generation and campaign planning.
• Understanding of Engine, Steering, and Transmission parts is a PLUS!
• Proficiency in Social Media Business Management tools.
• Experience in exhibition planning.

What We Offer You

• Competitive salary: We’re open to tailoring the job offer to fit your skills and experience.
• Environment: Work from our modern Swindon offices.
• Growth Opportunities: Be part of an ambitious, fast-growing company.
• Supportive Team: Join a close-knit group that values fresh ideas, innovation, and teamwork.
• Workplace pension.
• On-site parking, complimentary drinks and fruit, service gifts for 5, 10, 15+ years of service.
• Increased holiday entitlement for long service.