Senior Marketing Executive

Forterro; United Kingdom; Remote; GBP 45,000 - 60,000; Full time

Job summary

A leading company in the software industry seeks a Senior Marketing Executive to spearhead innovative digital demand generation campaigns. This dynamic role involves strategic planning, execution, and optimization of both inbound and outbound marketing efforts. Ideal candidates will demonstrate a strong background in B2B marketing, exceptional content creation skills, and the ability to analyze and report on campaign performance.

Benefits

30 days annual leave (+ Bank holidays)

5% pension employer contribution

Life assurance benefit

Hybrid working opportunities

Wellbeing initiatives

Free eye tests and flu vaccinations

Mental health support

Qualifications

• Proven experience in delivering demand generation campaigns, preferably in B2B or software.
• Strong content creation skills and understanding of lead generation strategies.
• Experience with marketing automation platforms.

Responsibilities

• Plan and deliver outbound campaigns and inbound nurture programmes.
• Oversee digital marketing across multiple channels and optimize website performance.
• Report on success metrics using advanced analytics.

Skills

Demand generation marketing

Digital marketing techniques

Content creation

Lead generation strategy

Stakeholder management

Analytical mindset

Tools

Salesforce

Pardot

Drupal

Job description

Senior Marketing Executive

Department: Marketing

Employment Type: Permanent

Location: UK, Remote

Description

We're looking for a dynamic and experienced Senior Marketing Executive to lead a comprehensive programme of digital-focused demand generation campaigns for industrial SMEs. In this role, you’ll leverage the full marketing mix to promote our software products and services - fueling business success by delivering a consistent flow of opportunities into our pipeline. You’ll take ownership of planning, execution, and optimisation across inbound and outbound activity, collaborating closely with teams across Forterro.

This is a hybrid role, offering flexibility to split your time between home and one of three UK Forterro offices – Lincoln, Southampton, or London. You'll be supported to work in the way that best suits you and the team, while remaining closely connected to colleagues across the business.

Key Responsibilities

• Plan and deliver outbound campaigns and inbound nurture programmes to support pipeline and software bookings objectives.
• Oversee digital marketing activities across multiple channels, SEO and SEA strategy, and evolve website performance using analytics and optimisation platforms.
• Create and distribute content that generates demand within our target markets.
• Produce content and collateral that supports successful sales execution.
• Collaborate and coordinate with go-to-market colleagues, including Sales, SDRs, Product Marketing, and Content.
• Use advanced analytics to report on success metrics and identify areas for improvement across lead generation efforts.
• Present regular updates on project progress and contribute to campaign planning cycles.
• Bring to life our customer pain points and clearly articulate our value proposition.
• Manage selected suppliers, agencies, third parties, and partners as needed.

Skills, Knowledge and Expertise

• Proven experience delivering demand generation marketing campaigns—B2B and/or software industry experience strongly preferred.
• A digital-native, with advanced knowledge of digital marketing techniques and systems.
• Demonstrated use of marketing automation and content management platforms such as Salesforce, Pardot and Drupal.
• Strong content creation skills—both short and long-form—for multiple channels.
• Experience in lead generation strategy, including capture, nurture, and qualification.
• A clear understanding of business challenges, buyer journeys, and how to position software solutions to senior decision-makers.
• High level of personal responsibility, strong stakeholder management, and cross-functional collaboration.
• Excellent planning, organisational skills, and ability to manage multiple projects concurrently.
• Analytical mindset with comfort working with data and metrics to inform decisions.
• Energetic, positive, and solution-focused approach to problem-solving.

Benefits

Leave & Vacation

• 30 days annual leave (+ Bank holidays)
• Sickness Absence Benefit

Lifestyle benefits

• 5% pension employer contribution
• Life assurance benefit
• Hybrid working opportunities
• Wellbeing initiatives
• Free eye tests and flu vaccinations
• Mental health support

Career Development

• Defined careers pathways, skills development & professional growth opportunities

Inclusivity & Diversity

• Core values that champion difference, inclusion & shared multicultural experiences.