Brand Marketing Executive

Williams Medical; Rhymney; On-site; GBP 28,000 - 42,000; Full time

Job summary

Williams Medical is seeking a Brand Marketing Executive to support the development, coordination and execution of the strategic marketing plan. The role offers involvement across email, print, web and social channels, with responsibilities including campaign planning, creative briefing, event management, copywriting and market research.

The successful candidate will guide cross-functional teams, produce compelling communications and help measure campaign effectiveness.

Qualifications

• Proven experience in a similar marketing role.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Appreciation of delivering customer-focused, marketing strategies.
• Understanding of project management skills and influencing across cross-functional teams.
• Experience of managing email marketing platforms and social media scheduling tools.
• CIM qualification or marketing/business related degree would be advantageous.

Responsibilities

• Execute campaigns and promotions across multiple channels, including email, direct mail, print, web and social media.
• Support the execution of campaigns across wider digital and sales channels (including ecommerce and field sales).
• Liaise with internal stakeholders to prepare creative briefs and ensure delivery to agreed timeframes.
• Write copy for marketing initiatives, including brand adverts, customer communications and external media.
• Support the delivery of exhibitions, events and webinar programme, including the creation of bespoke materials, ordering promotional merchandise, event logistics and post-event follow-up.
• Manage relationships with external marketing suppliers (including printers and mailing houses).
• Proofread product and marketing copy.
• Support customer, competitor and market research initiatives.
• Measure and analyse the effectiveness of campaigns, reporting findings and provide recommendations to key stakeholders.

Job description

The Brand Marketing Executive will support the development, coordination and execution of the Williams Medical strategic marketing plan.

This role will be ideal for a marketing all-rounder who is looking to work across multiple channels and support campaign planning, creative briefing, event management, communications and copywriting. The Brand Marketing Executive will also provide input into the strategic planning process and support with market research.

In addition to being organised, they’ll need to be creative, logical and analytical in approach. Good communication and influencing skills will also be required to work closely with colleagues across design, digital, sales and product management.

The role is supported by wider marketing, sales and ecommerce teams and provides an opportunity for further growth and development.

Main Duties/Responsibilities and Knowledge/Skills Requirements

• Execute campaigns and promotions across multiple channels, including (but not limited to): email, direct mail, print, web and social media
• Support the execution of campaigns across wider digital and sales channels (including ecommerce and field sales)
• Liaise with internal stakeholders to prepare creative briefs and ensure delivery to agreed timeframes
• Write copy for marketing initiatives, including brand adverts, customer communications and external media
• Support the delivery of the exhibitions, events and webinar programme - including the creation of bespoke materials, ordering promotional merchandise, event logistics and the co-ordination of post-event follow-up
• Manage relationships with external marketing suppliers (including printers and mailing houses)
• Proofread product and marketing copy
• Support customer, competitor and market research initiatives
• Measure and analyse the effectiveness of campaigns, reporting findings and provide recommendations to key stakeholders

Key Performance Measurements

• Delivery of strategic plans within agreed timeframes
• Brand consistency across all channels
• Campaign ROI
• Growth in customer numbers

Knowledge, Experience and Understanding

• Proven experience in a similar marketing role
• Thorough knowledge of strategic planning principles and marketing best practices
• Appreciation of delivering customer-focused, marketing strategies
• Understanding of project management skills and influencing across cross-functional teams
• Experience of managing email marketing platforms and social media scheduling tools
• Experience in a multiple-product or healthcare organisation is desired, but not essential
• CIM qualification or marketing/business related degree would be advantageous

Skills/Abilities

• Able to self-manage and work effectively as part of a multidisciplinary team
• Excellent attention to detail
• A confident communicator with excellent people skills
• Strong organisational and time-management abilities
• Creativity and commercial awareness
• Able to work under pressure and to deadlines
• Positive, ‘can-do’ attitude, with the willingness and enthusiasm to develop
• Knowledge of Microsoft Office applications, including Word, Excel and PowerPoint