Marketing Executive (CA2CBE0)

Referment; Newcastle upon Tyne; On-site; GBP 28,000 - 42,000; Full time

Job summary

Referment is seeking a Marketing Executive to join its established marketing team in the UK. This broad, hands-on role covers content, social media, websites, SEO, PPC, digital PR and analytics to generate leads and support growth.

You'll work with the Head of Marketing and specialists to deliver campaigns across multiple brands. It suits a marketing generalist who enjoys variety over specialization and wants greater ownership.

Qualifications

• Around 3+ years' experience within a broad marketing role.
• Strong copywriting and content-creation skills.
• Experience managing social media channels.
• Some understanding of SEO and digital marketing.
• Experience working with website content and CMS platforms such as WordPress.
• Familiarity with tools such as Google Analytics and SEMrush.
• Experience creating visual content using Canva, Adobe or similar tools.
• Strong organisation and the ability to manage several projects simultaneously.
• A data-driven approach to measuring marketing performance.
• The confidence to suggest new ideas and improvements.
• A proactive, hands-on approach.

Responsibilities

• Support day-to-day marketing activity across multiple brands.
• Create content for websites, blogs, social media and email campaigns.
• Plan and manage social media activity.
• Support SEO activity including keyword research, content optimisation and link-building.
• Assist with PPC campaigns and monitoring performance.
• Support conversion-rate optimisation and A/B testing.
• Maintain and update WordPress websites.
• Support digital PR activity and develop media relationships.
• Track marketing performance and identify opportunities for improvement.
• Produce marketing reports using analytics and internal data.
• Work with internal teams to develop targeted marketing campaigns.
• Monitor competitors and market trends.
• Take ownership of campaigns from concept to delivery.
• Support internal communications and marketing initiatives.

Skills

Copywriting

Content creation

Social media management

Data-driven marketing

Project management

Campaign planning

Analytical mindset

Proactive

Tools

WordPress

Google Analytics

SEMrush

Canva

Adobe Creative Suite

Job description

Referment is working with a growing UK services business to hire a Marketing Executive to join its established marketing team.

This is a broad, hands-on role covering content, social media, websites, SEO, PPC, digital PR and marketing analytics. You'll work closely with the Head of Marketing and specialist colleagues to deliver campaigns that generate leads and support the continued growth of the business.

It's a good opportunity for a marketing generalist who enjoys getting involved across different channels rather than specialising in one particular area.

The Role

You’ll Be Responsible For

• Supporting day-to-day marketing activity across multiple brands.
• Creating content for websites, blogs, social media and email campaigns.
• Planning and managing social media activity.
• Supporting SEO activity including keyword research, content optimisation and link-building.
• Assisting with PPC campaigns and monitoring performance.
• Supporting conversion-rate optimisation and A/B testing.
• Maintaining and updating WordPress websites.
• Supporting digital PR activity and developing relationships with relevant media contacts.
• Tracking marketing performance and identifying opportunities for improvement.
• Producing marketing reports using analytics and internal business data.
• Working with internal teams to develop targeted marketing campaigns.
• Monitoring competitors and relevant market trends.
• Taking ownership of individual campaigns and projects from concept through to delivery.
• Supporting internal communications and marketing initiatives.

What We're Looking For

You’ll Ideally Have

• Around 3+ years' experience within a broad marketing role.
• Strong copywriting and content-creation skills.
• Experience managing social media channels.
• Some understanding of SEO and digital marketing.
• Experience working with website content and CMS platforms such as WordPress.
• Familiarity with tools such as Google Analytics and SEMrush.
• Some experience creating visual content using Canva, Adobe or similar tools.
• Strong organisation and the ability to manage several projects simultaneously.
• A data-driven approach to measuring marketing performance.
• The confidence to suggest new ideas and improvements.
• A proactive, hands-on approach.

Experience with digital PR, PPC, CRO or press outreach would be particularly useful but isn't essential.

Experience with Excel, Power BI or Salesforce Marketing Cloud would also be beneficial.

This could suit a Marketing Executive, Digital Marketing Executive, Content Marketing Executive, Marketing Coordinator or Senior Marketing Assistant looking for a broader role with greater ownership.

#Referment