Marketing Executive

RGIT Australia; Willenhall; Hybrid; GBP 30,000 - 48,000; Full time

Benefits offered by this job

Flexible hybrid working

Growth opportunities

Collaborative team culture

Job summary

Instaloft, part of the Lapis Home family, is seeking a Marketing Executive in Telford with hybrid working options. You will work closely with the Group Marketing Manager and the creative team to deliver integrated campaigns across digital and traditional media, while maintaining brand consistency and engaging copy.

You’ll draft emails, manage CRM efforts, optimise website content, and support events and activations, helping our brands connect with customers in meaningful ways.

Qualifications

• Experience in a generalist marketing role (agency or in‑house).
• Proactive mindset with ability to spot opportunities and drive momentum.
• A strong eye for copy, layout, and audience engagement.
• Comfort juggling multiple channels, from CRM to events.
• Good humor and ability to navigate AI-generated content challenges.

Responsibilities

• Plan, execute, and monitor multi‑channel campaigns across digital and traditional media.
• Draft engaging email campaigns, segment audiences, and support customer journeys.
• Keep website content up to date and ensure smooth on‑site user journeys.
• Collaborate with the creative team to ensure brand consistency across touchpoints.
• Support trade shows, local events, and promotional activities.

Skills

Generalist marketing

Initiative

Attention to detail

Adaptability

Humor in branding

Tools

CRM tools

Email marketing platforms

Job description

Full-time Permanent Associate

Description

Job Title: Marketing Executive

Location: Telford (Hybrid working available)

Reporting to: Group Marketing Manager

About Us

At Instaloft (part of the growing Lapis Home portfolio of brands), we take transforming unused loft spaces into clean, safe, usable storage solutions seriously. What we don’t take too seriously is letting AI design our marketing campaigns without human supervision (if you’ve seen our latest post, you already know what happens when a dog wearing sunglasses tries to handle our branding guidelines).

As our portfolio expands, our marketing needs are growing fast. We’re looking for a sharp, proactive Marketing Executive to join our team in Telford and help keep our campaigns on point, on brand, and cat-free—unless the strategy explicitly calls for one.

The Role

Working directly alongside our Group Marketing Manager, Marketing Director, Social Media Manager, and creative team, you’ll get stuck into the full marketing mix. This is a hands‑on position where your ideas will directly shape how our brands connect with customers.

• Campaign Delivery: Help plan, execute, and monitor multi-channel campaigns across digital and traditional media.
• Email & CRM: Draft engaging email campaigns, segment audiences, and support customer lifecycle journeys.
• Content & Website Maintenance: Keep web content up to date, write clear copy, and ensure on-site customer journeys run smoothly.
• Brand & Creative Support: Collaborate with the creative team to ensure brand consistency across all touchpoints.
• Events & Activation: Support trade shows, local events, and promotional activities.

What We’re Looking For

• Experience: Previous experience in a generalist marketing role (agency or in-house).
• Initiative: You don’t wait to be told every step; you spot opportunities, solve problems, and get things moving.
• An Eye for Detail: A strong instinct for good copy, clean layout, and what actually engages an audience.
• Adaptability: Comfortable juggling multiple channels, from CRM workflows to event planning.
• Good Humor: A healthy appreciation for why our AI-generated launch poster was a complete design disaster.

What We Offer

• Flexible hybrid working model based out of our Telford HQ.
• Opportunity to grow alongside a fast-scaling group of home improvement brands.
• Collaborative, supportive marketing team culture.

Think you can do better than our AI?

P.S. If you've not seen the linkedin post, it's available here: