Marketing Executive

Work Lyf Group Ltd; Stafford; On-site; GBP 30,000 - 36,000; Full time

Job summary

Work Lyf Group Ltd in Stoke-on-Trent is seeking a proactive Marketing Executive to drive email campaigns, social media growth, and compelling content across channels. You will support PR, events and marketing strategy while collaborating with senior leadership to raise brand presence.

You will coordinate campaigns, craft engaging materials using tools like Adobe Creative Suite and Canva, and leverage AI for content creation and reporting. A strong, outgoing communicator is essential.

Qualifications

• Previous experience within a marketing, communications or social media role.
• Strong knowledge of LinkedIn and social media marketing.
• Excellent written and verbal communication skills.
• Experience creating engaging content across multiple channels.
• Confident, outgoing and customer-facing personality.
• Well organised with excellent attention to detail.
• Ability to manage multiple projects and deadlines.
• Comfortable working closely with senior management and directors.

Responsibilities

• Plan, create and deliver email marketing campaigns to existing and prospective customers.
• Manage and grow social media platforms, particularly LinkedIn.
• Produce engaging internal communications and company updates.
• Develop customer case studies and marketing content to support business development activities.
• Organise and coordinate events, exhibitions and networking opportunities.
• Support directors and senior stakeholders with their personal LinkedIn presence.
• Create marketing materials, graphics and content using Adobe Creative Suite and Canva.
• Utilise AI tools to assist with content creation, campaign planning and reporting.
• Monitor campaign performance and provide regular marketing reports.
• Ensure all marketing communications remain consistent with brand guidelines.

Skills

Marketing experience

Social media marketing

LinkedIn

Content creation

Communication skills

Project management

Organisation

Ability to work with senior management

Tools

Adobe Creative Suite

Canva

Job description

Marketing Executive

Work Lyf Group are recruiting for a Marketing Executive on behalf of our client based in Stoke-on-Trent. This is an exciting opportunity for an energetic, creative and outgoing marketing professional to join a growing logistics and supply chain business.

This is a highly visible, front-facing role focused on communications, social media, email marketing, content creation and events. The successful candidate will play a key role in strengthening the company's brand presence and supporting business growth.

Salary

30,000 - 36,000 per annum

Location

Stoke-on-Trent

Job Type

Permanent, Full-Time

The Role

As Marketing Executive, you will be responsible for creating engaging content, managing social media channels, supporting PR and events and delivering effective marketing campaigns. This role offers genuine opportunities for development within a growing business.

Key Responsibilities

• Plan, create and deliver email marketing campaigns to existing and prospective customers.
• Manage and grow social media platforms, particularly LinkedIn.
• Produce engaging internal communications and company updates.
• Develop customer case studies and marketing content to support business development activities.
• Organise and coordinate events, exhibitions and networking opportunities.
• Support directors and senior stakeholders with their personal LinkedIn presence.
• Create marketing materials, graphics and content using platforms such as Adobe Creative Suite and Canva.
• Utilise AI tools to assist with content creation, campaign planning and reporting.
• Monitor campaign performance and provide regular marketing reports.
• Ensure all marketing communications remain consistent with brand guidelines.

The Ideal Candidate

Essential Requirements

• Previous experience within a marketing, communications or social media role.
• Strong knowledge of LinkedIn and social media marketing.
• Excellent written and verbal communication skills.
• Experience creating engaging content across multiple channels.
• Confident, outgoing and customer-facing personality.
• Well organised with excellent attention to detail.
• Ability to manage multiple projects and deadlines.
• Comfortable working closely with senior management and directors.

Desirable Skills

• Experience with Adobe Creative Suite and Canva.
• Knowledge of HTML email design.
• Experience using AI tools within marketing campaigns.
• Event planning and PR experience.
• Previous experience within a B2B environment.
• Understanding of logistics, supply chain or transport sectors.

What they Offer

• Competitive salary of 30,000 - 36,000.
• Opportunity to join a growing and ambitious business.
• Genuine career progression and development opportunities.
• Collaborative and supportive working environment.
• Opportunity to shape and influence the company's marketing strategy.