Marketing Executive

Care Co; Rotherham; Hybrid; GBP 26,000 - 34,000; Part time

Job summary

Crossroads Care in Rotherham is seeking a Marketing Executive to plan, create and deliver engaging marketing and communications activity that raises awareness of the charity and its services.

The role covers social media, email marketing, website content, events and partnerships, with 30 hours per week and flexible scheduling; the candidate will work with service teams to reach unpaid carers and communities across South Yorkshire.

Qualifications

• Plan, write, design and schedule content across social platforms.
• Create, send and evaluate newsletters and email campaigns.

Responsibilities

• Plan, write, design and schedule content across social media platforms, including Facebook, Instagram and LinkedIn.
• Develop and maintain content plans and calendars aligned with service priorities, awareness dates, campaigns and events.
• Create accessible graphics, posters, leaflets and digital materials using Canva, maintaining branding and tone of voice.

Job description

Join Crossroads Care as a Marketing Executive in Rotherham. Use your creativity and marketing skills to make a real difference in your local community.

We require a Marketing Executive to join our team.

30 contracted hours per week, with flexibility in how these hours are arranged. Job-share applications and freelance proposals are welcome; freelance terms would be agreed separately. Open to hearing from full-time candidates.

PURPOSE

To plan, create and deliver engaging marketing and communications activity that raises awareness of Crossroads Care, promotes its services and helps reach unpaid carers, families and communities across South Yorkshire.

Crossroads Care supports unpaid carers and the people they care for through practical and emotional support, respite opportunities, groups and community activities. At an exciting time of growth and development, the postholder will help share the stories, values and impact of the charity across its services.

This is a varied, hands-on role where no two days are the same. The postholder will work collaboratively with service teams and colleagues, using creativity, sensitivity and good judgement to communicate clearly and warmly with a range of audiences.

PRINCIPAL TASKS

Social Media and Content

Plan, write, design and schedule content across relevant social media platforms, including Facebook, Instagram and LinkedIn.

Develop and maintain content plans and calendars aligned with service priorities, awareness dates, campaigns and events.

Create accessible graphics, posters, leaflets and digital materials using Canva, maintaining consistent branding and tone of voice.

Gather stories, photographs and updates from colleagues, with appropriate permissions and sensitivity to carers and service users.

Monitor comments and enquiries, responding or signposting to the appropriate colleague as required.

Email Marketing and Internal Communications

Create, send and evaluate newsletters and email campaigns using Mailchimp.

Maintain mailing lists and consent records in line with data protection requirements.

Support clear, timely internal communications, including staff news, service updates and organisational announcements.

Liaise with colleagues to identify news, achievements and opportunities to share the charity’s work.

Website and Digital Content

Update and edit website pages, service information, articles, events and vacancies through the website content management system.

Ensure information is accurate, accessible, consistent and up to date; support basic search engine optimisation.

Identify technical website issues and liaise with appropriate external support; coding is not required.

Events, Campaigns and Partnerships

Support the planning, promotion and delivery of events, awareness campaigns and fundraising activities.

Prepare promotional materials and capture content at events where appropriate.

Support communications with community partners and local media, including drafting news stories and press releases.

Planning, Data and Reporting

Record and analyse social media, website and email performance, including reach, engagement and campaign results.

Prepare clear, regular marketing updates and use insights to improve future activity.

Manage competing deadlines, maintain organised marketing files and contribute ideas for new campaigns and approaches.

OTHER TASKS

To follow the Crossroads Care Code of Conduct, philosophy, policies and procedures.

To work within health and safety requirements and apply equality, diversity and inclusion principles at all times.

To maintain confidentiality, comply with data protection requirements and handle sensitive information appropriately.

To undertake relevant training and any other reasonable duties commensurate with the role as requested by management.