Marketing and Communications Officer

Barnsley Youth Alliance; Rotherham; On-site; GBP 30,000 - 45,000; Full time

Job summary

Voluntary Action Rotherham (VAR) is seeking a Marketing and Communications Officer to drive the Moving Rotherham initiative. You will design, deliver, and evaluate innovative marketing strategies to communicate impact, grow audiences, and encourage participation across diverse communities in Rotherham.

Key duties include developing campaigns, managing brand identity, updating digital channels, producing newsletters, and coordinating media engagement for events and roadshows, while ensuring GDPR

Responsibilities

• Marketing Strategy & Brand Management: Devising and monitoring campaign strategies within defined budgets.
• Digital Communications & Content Creation: Managing Moving Rotherham website and social content; producing newsletters.
• Media Relations & Event Promotion: Serving as the contact for media enquiries; creating communications for events.
• Stakeholder Collaboration & Compliance: Building relationships with delivery partners; ensuring GDPR and policy compliance.

Job description

The Marketing and Communications Officer will play an instrumental role in promoting all strands of the Moving Rotherham initiative and will lead on designing, delivering, and evaluating innovative marketing strategies to communicate project impact, grow audiences, and encourage active participation across diverse communities in Rotherham.

Main Duties & Responsibilities 1. Marketing Strategy & Brand Management

• Devising and monitoring campaign strategies and individual project plans within defined budgets.
• Implementing an effective and engaging brand identity across all programme strands.
• Evaluating all marketing campaigns to ensure audience targets and financial targets are met. 2. Digital Communications & Content Creation
• Managing and updating the Moving Rotherham website and digital platforms.
• Planning and creating engaging social media content across Facebook, Instagram, and LinkedIn.
• Producing and monitoring targeted e-newsletters.
• Supporting project documentation and evaluation commissioning film and photography. 3. Media Relations & Event Promotion
• Serving as the key point of contact for media enquiries across local, regional, and national print, broadcast, and online media.
• Identifying opportunities with strategic networks to secure media coverage.
• Creating and implementing imaginative communications for events, festivals, and community roadshows. 4. Stakeholder Collaboration & Compliance
• Building strong relationships with delivery partners, website providers, designers, and evaluation teams.
• Assisting members of the public via telephone and in person in a courteous manner.
• Ensuring compliance with Data Protection Act / GDPR guidelines, as well as organisational policies on Equality, Health & Safety, Corporate Image, and Confidentiality. Voluntary Action Rotherham (VAR) is the lead body for supporting, developing and promoting the voluntary and community sector (VCS) in the Rotherham Borough. Our role is to facilitate effective action to bring about positive change in the lives of individuals and communities in the local area.