Marketing Executive

Geosynthetics Limited; Leicester; Presencial; GBP 35.000 - 55.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Bonus up to 10%

BUPA Healthcare

25 days holidays

Early Friday finish

Pension scheme

NetSuite training sponsorship

Smart casual dress code

Descripción de la vacante

Geosynthetics Limited is seeking a proactive marketer to lead lead generation and campaigns across civil engineering and infrastructure sectors. You will drive demand, build pipeline, and keep specifiers, contractors, and engineers engaged throughout the buyer’s journey.

Reporting to the Marketing Manager, you will translate geosynthetic concepts into high‑converting marketing assets, manage automated nurture workflows, and oversee email marketing, content strategy, and multimedia content

Formación

• 4–5 years in a hands-on B2B marketing role with a proven track record in lead generation and pipeline support.
• Experience in civil engineering, construction, or technical building products is preferred.

Responsabilidades

• Plan, execute, and track multi‑channel inbound/outbound marketing campaigns to capture high‑value leads in civil engineering sectors.
• Develop automated email sequences and segmentation workflows to nurture prospects through the sales pipeline.
• Translate complex engineering concepts into marketing assets such as blog posts, case studies, whitepapers, and product datasheets.
• Build, test, and optimise targeted email campaigns; maintain clean contact data and segment lists by sector, project type, and buyer role.
• Produce professional marketing materials, brochures, decks, and digital assets using Adobe Creative Cloud.
• Create and schedule content for social channels and develop short form video content to showcase projects and product applications.
• Coordinate trade press and events: press releases and exhibition logistics to capture on-site leads.
• Collate campaign performance data and report on conversion trends to optimise activity.

Conocimientos

Lead Generation

Campaign Execution

Lead Nurturing

CRM Management

Copywriting

Content Strategy

Email Marketing

Data Segmentation

Graphic Design

Multimedia Content

Public Relations

Events & Exhibitions

Analytics

Educación

Adobe Creative Cloud proficiency

Herramientas

Adobe InDesign

Adobe Photoshop

Adobe Illustrator

Descripción del empleo

Lead Generation and Campaign Lead

We are seeking a proactive, results‑driven Marketing Executive with 4–5 years’ hands‑on B2B marketing experience and a strong background in lead generation and campaign execution. Experience within the civil engineering, construction, or technical building products sector is strongly preferred.

Reporting directly to the Marketing Manager, you will play a pivotal role in driving demand, building pipeline, and keeping specifiers, contractors, and engineers engaged throughout the buyer’s journey. From executing multi‑channel inbound campaigns and managing targeted lead‑nurturing workflows to translating complex geosynthetic and drainage engineering into high‑converting marketing assets, you will directly support company growth and sales enablement.

Key Responsibilities

• Lead Generation & Campaign Execution: Plan, execute, and track multi‑channel inbound/outbound marketing campaigns designed to capture high‑value sales leads across the civil engineering and infrastructure sectors.
• Lead Nurturing & CRM Management: Develop automated email sequences, targeted content streams, and segmented communication workflows in our CRM/marketing systems to guide prospects through the sales pipeline.
• Technical Copywriting & Content Strategy: Work alongside internal technical experts to turn complex civil engineering concepts into high‑converting blog posts, case studies, technical whitepapers, and product datasheets.
• Email Marketing & Data Segmentation: Build, test, and optimise targeted email campaigns; maintain clean contact data and segment lists by sector, project type, and buyer role.
• Graphic Design & Sales Collateral: Produce professional marketing materials, product brochures, pitch decks, and digital assets using Adobe Creative Cloud (InDesign, Photoshop, Illustrator).
• Digital, Social & Multimedia Content: Create and schedule engaging content across corporate social channels and produce short‑form video/multimedia content to showcase projects, product applications, and site trials.
• PR, Events & Exhibitions: Coordinate trade press editorial, press releases, and promotional logistics for industry events and exhibitions to capture on‑site leads.
• Performance Reporting & ROI: Collate campaign performance data, analyse lead capture metrics, and report on conversion trends to continuously optimise marketing activity.

What We Are Looking For

• Sector Experience: Previous experience within civil engineering, construction, manufacturing, or a related technical sector is strongly preferred.
• Marketing Background: 4–5 years in a hands‑on B2B marketing role with a proven track record in lead generation, lead nurturing, and pipeline support.
• Lead Nurturing Focus: Practical experience with lead‑capture strategies, email automation, CRM database management, and conversion funnel optimisation.
• Technical Copywriting: Demonstrated ability to translate complex engineering/technical information into clear, compelling, and benefit‑driven marketing communications.
• Design & Multimedia Skills: Hands‑on proficiency with Adobe Creative Cloud (InDesign, Illustrator, Photoshop) and basic video/multimedia production tools.
• Commercial Mindset: Strong organisational and project coordination skills with a keen eye for campaign performance, lead quality, and deadline management.

What We Offer

• Competitive Salary reflective of experience.
• Structured Company Bonus Scheme: Opportunity to earn up to 10% of your salary following successful completion of your 6‑month probation period.
• Healthcare: BUPA healthcare coverage (post 6‑month probation).
• Holidays: 25 days annual leave + Bank Holidays (4–5 days reserved for Christmas shutdown).
• Work‑Life Balance: Early finish on Fridays (4:00 pm).
• Financial Security: Auto‑Enrolment Pension Scheme and Death in Service coverage.
• Professional Support: Sponsorship and support for NetSuite qualification/certification training if not already held.
• Culture & Dress Code: Smart casual dress, with dedicated dress‑down Fridays in a supportive, collaborative environment.