Marketing Executive

Kensa; Greater London; Hybrid; GBP 30,000 - 35,000; Full time

Benefits offered by this job

Flexible hybrid working

Job summary

Kensa is hiring a Marketing Executive to shape and grow our marketing function from London with hybrid working and occasional travel between offices. You’ll own email campaigns, content creation, and digital channels, turning technical expertise into marketing that drives awareness of ground source heat pumps.

The role offers a creative, proactive environment where you’ll build new processes, lead projects and collaborate across teams to accelerate the UK’s shift to greener heating.

Qualifications

• Around two years’ experience in a marketing role, or equivalent practical experience demonstrating the skills needed for this position.
• Strong written communication and copywriting skills.
• Experience creating content and marketing assets using Canva or similar design tools.

Responsibilities

• Email marketing: plan, create and deliver campaigns across key markets and customer groups.
• Website & Digital Optimisation: keep the site fresh and aligned with brand; support lead generation and engagement.
• Content creation: publish news, blogs and campaign assets; design graphics for digital channels.
• Social media & community building: manage organic presence on LinkedIn, Facebook and Instagram; grow audience.
• Events management: promote exhibitions, webinars and industry events with targeted campaigns; measure impact.
• Marketing operations: improve processes, tools and resources; enhance reporting across marketing.

Skills

Copywriting

Content creation

Email marketing

Tools

HubSpot

Google Ads

Meta Ads

Canva

Job description

Marketing Executive

Location - London-based, with hybrid working and occasional travel to our other offices

Contract - Full time, permanent

Salary – Circa £30,000 - £35,000 (dependent on experience) + Benefits

Role summary

This is a brand-new and exciting role at Kensa, offering the opportunity to help shape the future of our marketing function. As Marketing Executive, you'll work across content, email, social media, web and events, collaborating with teams across the business to turn technical expertise into engaging marketing that helps more people discover the benefits of ground source heat pumps.

We’re looking for someone who is creative, proactive, and eager to make an impact. This isn’t a role where every process is already established. You’ll have the opportunity to build new ways of working, improve marketing foundations, take ownership of projects, and bring fresh ideas to the table. If you enjoy rolling up your sleeves, getting stuck into a variety of tasks, and working with people from different departments to make things happen, you’ll thrive here.

As a business driven by a clear mission, Kensa offers the chance to build a meaningful career while helping accelerate the transition to low‑carbon heating.

We welcome applications from all backgrounds and communities. If you need any adjustments during the application process, please let us know - we’ll be happy to support you. You’re welcome to include a short cover note explaining what draws you to Kensa and how your experience aligns with the role, but it’s optional - please apply in the way that suits you best.

We embrace AI tools to help us work smarter and more efficiently. But when it comes to creative direction, messaging, and storytelling, we want your perspective. Use AI to build faster but bring your own human ideas and creativity.

What you will be doing

Email marketing

• With support, own the planning, creation and delivery of email campaigns across Kensa's key markets and customer groups.
• Help establish a regular newsletter programme, working with teams across the business to identify compelling stories, project updates and industry insights.
• Monitor engagement and performance, using data and A/B testing to continually improve results.

Website & Digital Optimisation

• Keep our website fresh, engaging, and aligned with our commercial focus and evolving brand.
• Coordinate website content, imagery and user experience improvements to support lead generation and engagement.
• Implement SEO and AI search optimisation (AEO) best practices to help more people discover Kensa's content and expertise.

Content creation

• Create and publish engaging content, including news articles, blogs, customer stories and campaign assets.
• Design graphics and marketing materials for social media, email campaigns and digital channels.
• Develop and maintain a library of templates, imagery and video assets that improve consistency and efficiency across the business.

Social media & community building

• Manage Kensa's organic social media presence across LinkedIn, Facebook and Instagram.
• Create and deliver content plans that increase brand awareness, engagement and audience growth.
• Launch and grow initiatives such as a LinkedIn newsletter and work with the wider marketing team to expand our video and expert content.

Events management

• Support the promotion of exhibitions, webinars, awards and industry events through targeted marketing campaigns.
• Measure event performance and identify opportunities to improve future activity.
• Work closely with sales and subject matter experts to identify the events, awards and partnerships that will deliver the greatest impact for Kensa.

Marketing operations

• Help build and improve the processes, tools and resources that underpin Kensa's marketing activity.
• Identify opportunities to improve efficiency, organisation and reporting across the marketing function.

Skills & Experience

Essential

• Around two years’ experience in a marketing role, or equivalent practical experience demonstrating the skills needed for this position
• Strong written communication and copywriting skills
• Experience creating content and marketing assets using Canva or similar design tools

Desirable

• Experience using marketing platforms such as HubSpot, Google and Meta Ads, and social media management tools.
• Experience creating engaging short-form digital content across video, graphics, and visual storytelling formats.
• Experience in construction, energy, renewables, built environment or similar sectors.

What we are looking for

• Creative, proactive and keen to take ownership.
• Organised and comfortable managing multiple projects at once.
• Collaborative and confident working with people across different teams.
• Curious, eager to learn and willing to challenge the status quo.
• Commercially minded, with an interest in understanding what drives results.

What we offer

At Kensa, we’re committed to creating a supportive, rewarding and purpose-driven place to work. Alongside the opportunity to make a difference in a growing, mission‑led business, you’ll benefit from:

• 25 days’ annual leave, increasing to 30 days after five years, plus bank holidays
• Flexible working arrangements, including hybrid options where possible
• Career development, including training and support for recognised qualifications
• Free 24/7 Employee Assistance Programme for you and your immediate family
• Private healthcare after one year of service
• Paid volunteering days to support causes that matter to you
• Electric vehicle salary sacrifice scheme, offering a tax-efficient way to access a new EV
• Company pension scheme with employer contributions
• The opportunity to join Kensa during an exciting period of growth, take ownership of meaningful work and build your career with us
• A collaborative, purpose-driven culture where your work contributes directly to the UK’s transition to greener, more affordable heating