Marketing Executive

Trespass; Glasgow; On-site; GBP 24,000 - 32,000; Full time

Benefits offered by this job

30 days holiday

Corporate discounts for you, friends &

Relaxed dress code

Free parking

Job summary

Trespass, a leading outdoor clothing brand, seeks a Marketing Executive to plan and deliver multi-channel campaigns across email, website, social media and partnerships, working with Ecommerce, Creative, Buying and Merchandising to grow brand awareness in the UK and international markets. You will create content, analyse performance data, optimise campaigns and support product launches.

A proactive, data-driven mindset and solid Excel skills are essential in our fast-paced, collaborative

Qualifications

• Experience planning and delivering multi-channel campaigns across email, website, social media and partnerships.
• Ability to create engaging marketing content that reflects brand voice.
• Understanding of audience segmentation, lifecycle marketing and personalisation.

Responsibilities

• Plan, coordinate and deliver integrated marketing campaigns across email, website, social media and other digital channels.
• Create engaging content that reflects the brand tone of voice and supports campaign objectives.
• Build and manage email campaigns, customer journeys and audience segmentation within marketing platforms.
• Coordinate marketing assets and ensure campaigns launch on time and to a high standard.
• Analyse campaign performance and provide insights to improve engagement and ROI.
• Collaborate with Ecommerce, Creative, Buying and Merchandising teams to align marketing with commercial priorities.

Skills

Multi-channel campaigns

Content creation

Customer journeys

Data analysis

Marketing platforms

Excel

Cross-team collaboration

Organised

Communication

Trends awareness

Tools

Marketing automation tools

Email marketing platforms

Job description

Hours: 42.5 hours per week (8.30am to 5.30pm)

Company Introduction

Trespass is a leading outdoor clothing and equipment brand known for its commitment to performance, quality, and affordability.

With over 300 retail stores worldwide and an established Ecommerce presence in the UK along with exciting opportunities to further expand into Poland, Canada and Germany, Trespass designs gear to suit everyone from casual adventurers to serious outdoor enthusiasts.

The brand offers a wide range of products, including waterproof jackets, ski wear, hiking boots, and camping gear - all engineered to withstand the elements while offering comfort and style. Trespass prides itself on innovation and accessibility, making the outdoors open to all.

Role Overview

As a Marketing Executive, you will play a key role in supporting the planning, delivery and optimisation of marketing campaigns that drive brand awareness, customer engagement and commercial growth across our digital channels.

Working closely with teams across Ecommerce, Creative, Buying and Merchandising, you'll help deliver integrated marketing activity spanning email, website, social media, partnerships and other digital channels.

From coordinating campaigns and creating compelling content to analysing performance and identifying opportunities for improvement, you'll be involved in every stage of the marketing journey.

This is an exciting opportunity to join one of the UK's leading outdoor brands and develop your marketing career within a fast-paced, commercially driven environment.

You'll gain hands-on experience across a broad range of marketing disciplines, work with experienced colleagues and contribute to campaigns that reach customers across the UK and international markets.

If you're creative, organised, data-driven and passionate about delivering exceptional marketing, you'll have the opportunity to make a real impact while continuing to develop your skills.

Could you be who we are looking for?

• Do you have experience planning, coordinating and delivering multi-channel marketing campaigns across email, website, social media and digital channels?
• Are you confident creating engaging marketing content that reflects our brand tone of voice and drives customer engagement?
• Do you have a good understanding of customer journeys, audience segmentation, personalisation and lifecycle marketing?
• Can you interpret marketing performance data, identify trends and use insights to continuously optimise campaigns and improve results?
• Are you confident using marketing platforms and digital tools, with a strong working knowledge of Microsoft Office, particularly Excel?
• Do you have experience coordinating marketing activity with internal teams and external partners to ensure campaigns are delivered on time and to a high standard?
• Are you organised, proactive and able to manage multiple projects and deadlines in a fast-paced environment?
• Do you have excellent written and verbal communication skills, with the confidence to build strong relationships across the business?
• Are you naturally curious about digital marketing trends, consumer behaviour and emerging technologies, with a passion for continuous learning?
• Do you pride yourself on your attention to detail, creativity and ability to turn ideas into effective marketing activity that delivers measurable results?

What does a typical day look like?

• Plan, coordinate and deliver integrated marketing campaigns across email, website, social media and other digital channels in line with the marketing calendar.
• Create engaging, customer-focused marketing content and copy that reflects our brand tone of voice and supports campaign objectives.
• Build and manage email campaigns, customer journeys, audience segmentation and personalisation within our marketing platforms.
• Coordinate the delivery of marketing assets, ensuring campaigns are launched accurately, on time and to a consistently high standard.
• Monitor, analyse and report on campaign performance, providing regular insights and recommendations to improve engagement, conversion and return on investment.
• Use A/B testing, audience segmentation and performance data to continually optimise marketing activity and enhance the customer experience.
• Work collaboratively with Ecommerce, Creative, Buying and Merchandising teams to ensure marketing activity aligns with commercial priorities and product launches.
• Support the planning and execution of seasonal campaigns, product launches, promotional events and brand initiatives across multiple channels.
• Ensure all marketing content is accurate, brand compliant and delivers a consistent customer experience across every touchpoint.
• Keep up to date with digital marketing trends, consumer behaviour, emerging technologies and industry best practice, bringing new ideas and opportunities to the team.

Working for Trespass

• You will receive 30 days holiday (increasing to 32 by 2 years' service) to ensure you keep a healthy work-life balance and have lots of exciting plans in place to look forward to
• Benefit from our corporate discounts for you, your friends and family, making the most of the great outdoors
• Relaxed dress code
• Free parking as there is nothing worse than parking metres and additional costs, meaning…. buy the coffee!

Salary information will be determined by experience and fit and decided at point of offer, however, if you have any questions relating to this, please get in touch.