Marketing Executive

Cherry Professional - Relationship Led Recruitment; East Midlands; On-site; GBP 25,000 - 36,000; Full time

Job summary

Cherry Professional - Relationship Led Recruitment is recruiting a Marketing Executive to own marketing activity, boost brand awareness, and drive lead generation. The role focuses on content across social media, email, and the company website, with responsibility for large Google Ads campaigns and performance analysis.

You will work closely with the Commercial Team, travel occasionally, and support overseas representatives while ensuring brand consistency across all materials.

Qualifications

• Experience as Marketing Executive or in a similar role.
• Strong content creation and communication skills.
• Proactive, self-motivated and capable of ownership.
• Analytical mindset with ability to interpret marketing data.
• Experience managing LinkedIn and other social channels.
• Knowledge of GA/GA4, WordPress, and website management.
• UK driving licence and willingness to travel.
• Engineering/manufacturing exposure is beneficial.

Responsibilities

• Manage content across social media, email, website and printed materials.
• Own the company website; keep content engaging, current and performance-driven.
• Manage large Google Ads campaigns and analyse performance with GA.
• Monitor and report on marketing ROI and suggest improvements.
• Create case studies, articles, news and marketing literature.
• Generate new business enquiries via targeted marketing campaigns.
• Plan and prepare for exhibitions, trade shows and events; attend as needed.
• Maintain a library of corporate imagery and assets for channels.
• Ensure brand consistency across materials and communications.
• Support overseas reps with marketing collateral.
• Collaborate with Commercial Team to boost brand awareness and leads.

Skills

Content creation

Digital marketing

Campaign planning

Lead generation

Marketing analytics

Brand management

Communication

Presentation skills

Proactiveness

Tools

Google Analytics

Google Ads

WordPress

Adobe Creative Suite

AI tools

Microsoft Office

Job description

Marketing Executive
Location: Sutton-in-Ashfield (Office Based)
Salary: Negotiable Depending on Experience

We're recruiting on behalf of a growing specialist engineering business seeking a creative and proactive Marketing Executive to take ownership of marketing activity and support continued business growth.
Working closely with the Commercial Team, you'll be responsible for driving brand awareness, lead generation, digital marketing performance, and company communications across multiple channels.
Key Responsibilities

• Manage and develop content across social media, email marketing, website, and printed materials.
• Take ownership of the company website, ensuring content is engaging, current, and performance-driven.
• Manage large-scale Google Ads campaigns and analyse performance using Google Analytics.
• Monitor, measure, and report on the effectiveness of all marketing activities, making recommendations to improve performance and ROI.
• Create content including case studies, articles, company news, and marketing literature.
• Generate new business enquiries through targeted and proactive marketing campaigns.
• Plan, coordinate, and prepare for exhibitions, trade shows, conferences, and industry events, with occasional attendance where required.
• Maintain a library of corporate imagery and marketing assets for use across all promotional channels.
• Ensure brand consistency across all marketing materials and communications.
• Support overseas representatives with marketing activities and marketing collateral.
• Work proactively with the Commercial Team to identify opportunities to increase brand awareness and lead generation.

About You

• Previous experience in a Marketing Executive, Digital Marketing, or similar role.
• Strong content creation, communication, and presentation skills.
• A proactive, self-motivated individual who enjoys taking ownership and driving initiatives forward.
• Strong analytical skills with the ability to interpret marketing data and identify opportunities for improvement.
• Experience managing business social media channels, particularly LinkedIn.
• Knowledge of Google Analytics, Google Ads, Microsoft Office, and website management.
• Experience with WordPress, Adobe Creative Suite, and AI tools would be advantageous.
• Highly organised with the ability to manage multiple projects and priorities.
• Experience within engineering, manufacturing, or a technical environment would be beneficial.
• Additional Requirements
• Full UK driving licence.
• UK passport and willingness to travel occasionally, including internationally.