Marketing Executive

The Burford Recruitment Company Ltd; Burford; On-site; GBP 38,000 - 40,000; Full time

Benefits offered by this job

26 days holiday

Job summary

The Burford Recruitment Company is seeking an experienced Marketing Executive to lead day-to-day marketing activity and develop the brand in the Cotswolds and related sectors.

You will handle content creation, social media, digital marketing, publishing, website management, networking and occasional events, working closely with Directors to own projects end-to-end and build a strong market presence.

Qualifications

• Experience with website management and SEO.
• Experience with magazine or publishing projects.
• Proven copywriting and editorial content skills.
• Experience organizing events and networking.

Responsibilities

• Oversee production of our biannual magazine and coordinate contributors and partners.
• Create and manage content across social media, email and our website.
• Develop and maintain our website, ensuring SEO and readability.
• Identify and organise 1-2 company events per year.
• Manage a part-time Marketing Administrator and mentor junior staff.
• Collaborate with Directors to plan annual marketing activities and campaigns.

Skills

Website management

SEO

Magazine publishing

Copywriting

Event organisation

Job description

Basic Salary - £38,000 - £40,000 (FTE)

Bonus Scheme up to 20% of salary

OTE up to £48,000 (FTE)

Office Based

Full-time or Part-Time

Minimum 25 hours per week

26 days holiday

About the Role

The Burford Recruitment Company is looking for an experienced and creative Marketing Executive to take responsibility for our day-to-day marketing activity and help develop our brand and presence across the Cotswolds and the specialist sectors in which we operate.

This is a varied, hands-on role covering content creation, social media, digital marketing, publishing, website management, networking and occasional events.

Working closely with the Directors, you will be expected to manage your own workload, bring forward new ideas and take ownership of marketing projects from concept through to delivery, helping ensure The Burford Recruitment Company continues to build a strong and recognisable presence within the markets we serve.

Key Responsibilities

Magazine & Content

• Manage the production of our biannual magazine,
• Source and coordinate articles, contributors, advertisers and partners
• Liaise with printers and other suppliers
• Write, edit and proofread articles and marketing content
• Identify relevant topics, features and content opportunities
• Repurpose magazine content across social media, email and our websites

Social Media & Content Creation

• Manage the company's social media channels
• Develop and maintain a regular content calendar
• Promote vacancies, company news, magazine content and industry insights
• Monitor engagement and identify opportunities to grow our audience
• Maintain a consistent tone, style and visual identity across all channels

Website Management

• Develop and maintain our website platforms
• Maintain strong SEO and readability scores across website content
• Monitor website traffic, performance and conversions
• Identify and implement improvements to content, usability and search visibility

Events & Networking

• Identify relevant networking, partnership and sponsorship opportunities for Directors and Consultants to attend
• Help develop and organise approximately 1-2 company events per year

Management, Training & Mentoring

• Manage and develop a part-time Marketing Administrator
• Delegate and oversee day-to-day marketing tasks and projects
• Provide training, mentoring and constructive feedback

Marketing Planning

• Work with the Directors to develop the annual marketing plan
• Maintain a marketing calendar covering campaigns, content, the magazine, events and key dates
• Generate ideas for campaigns and initiatives that support the company's objectives
• Monitor the effectiveness of marketing activity and report on key results

About You

Candidates should have knowledge of Website management and SEO, Magazine or publishing projects, Copywriting and editorial content and Event organisation.

They should be commercially aware, with an understanding of how marketing can support enquiries and business growth, and able to work collaboratively within a small, entrepreneurial team.

You do not need to be a specialist in every area. We are looking for someone with a broad marketing skill set who can confidently take ownership of the role while recognising when specialist external support may be required