Marketing Executive: Demand Gen & Content Lead (Hybrid)

Katie Bard

Birmingham

Hybrid

GBP 28,000 - 32,000

Full time

4 days ago

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Job summary

Katie Bard is seeking a Marketing Executive (lead/demand generation) to join their growing team in Birmingham City Centre. This hybrid, full-time role offers a salary in the £28k–£32k range and sits at the heart of the company’s marketing activity.

You will drive multi-channel demand generation across SEO, PPC, email, social and content, create engaging marketing materials, manage CRM-driven campaigns and report on performance to optimise results.

Qualifications

2–4 years of digital marketing experience.
Experience across SEO, PPC, email and social media.
Strong content creation and copywriting skills.
Experience with CRM, CMS and analytics platforms such as Google Analytics.
Strong analytical, organisational and project management skills.

Responsibilities

Delivering multi-channel demand generation campaigns across SEO, PPC, email, social media and content.
Creating engaging marketing content including emails, blogs, social posts, case studies, whitepapers and landing pages.
Managing audience segmentation and targeted email campaigns through the CRM.
Monitoring campaign performance and using data to identify opportunities for improvement.
Producing regular performance reports and recommendations.
Working closely with Marketing, Business Development, Design and Solutions teams.
Supporting projects from concept through to delivery.