Marketing Engagement Lead (Asset Management)

SMEI; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading asset management firm in London seeks a Marketing Engagement Lead to enhance customer engagement and brand loyalty. In this strategic role, you will lead initiatives, develop tailored strategies, and collaborate across teams to optimize customer experiences and drive retention.

Qualifications

• Proven marketing experience with a focus on engagement and retention.
• Strong strategic thinking and analytical skills.

Responsibilities

• Create and execute engagement strategies aligned with marketing goals.
• Analyze customer behavior to craft engaging journeys.
• Lead campaigns to boost engagement and conversion rates.

Skills

Strategic Thinking

Analytical Skills

Communication

Creativity

Education

Bachelor's degree in marketing, business, or related field

Advanced degree preferred

Tools

Marketing Tools

Job description

m partnered with an asset management firm based in the City to hire a Marketing Engagement Lead to drive customer engagement and brand loyalty. You'll spearhead strategic initiatives, develop tailored engagement strategies, and collaborate with cross-functional teams to amplify our marketing impact.

Key Responsibilities of Marketing Engagement Lead:

Strategy Development: Create and execute engagement strategies aligned with marketing goals and business objectives.

Customer Journey Optimization: Analyze customer behavior and touchpoints to craft engaging journeys that enhance retention and advocacy.

Content Strategy: Collaborate with content teams to produce compelling content across digital channels.

Campaign Management: Lead campaigns to boost engagement and conversion rates effectively.

Data Analytics: Utilize analytics tools to measure engagement effectiveness and guide data-driven decision-making.

Cross-functional Collaboration: Align engagement efforts with sales, product, and customer success teams to streamline the customer experience.

Community Building: Foster a thriving community through strategic initiatives and partnerships.

Partnership Development: Identify and nurture partnerships with influencers and organizations to broaden our reach.

Qualifications required of Marketing Engagement Lead:

• Bachelor's degree in marketing, business, or related field; advanced degree preferred.
• Proven marketing experience with a focus on engagement and retention.
• Strong strategic thinking, analytical skills, and proficiency with marketing tools.
• Excellent communication skills and ability to collaborate across teams.
• Creative mindset, adaptable to a fast-paced environment.

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

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