Marketing Engagement Lead (Asset Management)

Nuvance Health; London; On-site; EUR 50,000 - 80,000; Full time

Job summary

Nuvance Health recherche un Marketing Engagement Lead pour diriger les initiatives stratégiques et développer des stratégies d'engagement sur les plateformes numériques. Ce rôle impliquera l'optimisation du parcours client, la collaboration avec des équipes interfonctionnelles et la gestion de campaigns pour renforcer la fidélité à la marque.

Qualifications

• Expérience probante en marketing axée sur l'engagement et la fidélisation.
• Force de proposition stratégique avec compétences analytiques.
• Capacité de collaboration efficace avec différentes équipes.

Responsibilities

• Créer et exécuter des stratégies d'engagement alignées sur les objectifs marketing.
• Analyser le comportement des clients pour améliorer leur parcours.
• Diriger les campagnes pour améliorer l'engagement et les taux de conversion.

Skills

Stratégique

Analyse

Communication

Créativité

Education

Baccalauréat en marketing, commerce ou domaine connexe

Diplôme avancé préféré

Tools

Outils d'analyse marketing

Job description

m partnered with an asset management firm based in the City to hire a Marketing Engagement Lead to drive customer engagement and brand loyalty. You'll spearhead strategic initiatives, develop tailored engagement strategies, and collaborate with cross-functional teams to amplify our marketing impact.

Key Responsibilities of Marketing Engagement Lead:

Strategy Development: Create and execute engagement strategies aligned with marketing goals and business objectives.

Customer Journey Optimization: Analyze customer behavior and touchpoints to craft engaging journeys that enhance retention and advocacy.

Content Strategy: Collaborate with content teams to produce compelling content across digital channels.

Campaign Management: Lead campaigns to boost engagement and conversion rates effectively.

Data Analytics: Utilize analytics tools to measure engagement effectiveness and guide data-driven decision-making.

Cross-functional Collaboration: Align engagement efforts with sales, product, and customer success teams to streamline the customer experience.

Community Building: Foster a thriving community through strategic initiatives and partnerships.

Partnership Development: Identify and nurture partnerships with influencers and organizations to broaden our reach.

Qualifications required of Marketing Engagement Lead:

• Bachelor's degree in marketing, business, or related field; advanced degree preferred.
• Proven marketing experience with a focus on engagement and retention.
• Strong strategic thinking, analytical skills, and proficiency with marketing tools.
• Excellent communication skills and ability to collaborate across teams.
• Creative mindset, adaptable to a fast-paced environment.

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR TERMS OF SERVICE WHICH TOGETHER WITH OUR PRIVACY STATEMENT GOVERN YOUR USE OF MORGAN MCKINLEY SERVICES.