Marketing Director - Northern Europe

TN United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An exciting opportunity awaits as a Marketing Director in a fast-growing international software company. This role involves driving demand generation activities and managing marketing strategies to enhance pipeline and revenue growth. With a focus on collaboration and innovation, you'll play a key role in executing field marketing plans and measuring their effectiveness. Join a multicultural team that values diversity and inclusivity, and make a significant impact in transforming the Order-to-Cash process for global enterprises. If you're passionate about technology and thrive in dynamic environments, this position is perfect for you.

Qualifications

• 7+ years of marketing experience in B2B/SaaS technology markets.
• Strong analytical skills with experience in measuring marketing ROI.

Responsibilities

• Develop and execute regional demand generation plans to support growth goals.
• Manage lead acquisition and analyze campaign performance for improvement.

Skills

B2B Marketing

Demand Generation

Event Management

Analytical Skills

Communication Skills

Project Management

Education

Master's Degree

Tools

Marketo

Salesforce

Job description

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Marketing Director - Northern Europe, London

Client: Sidetrade

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: eda851a3bb7a

Job Views: 3

Posted: 02.05.2025

Expiry Date: 16.06.2025

Job Description:

What you will love about Sidetrade and why you should be working here:

Are you interested in joining a fast-growing international company that is a leader in its market? Are you ready to tackle stimulating challenges targeting large enterprises? Passionate about Technology and Global Organisations?

Come and join us! Sidetrade is a global SaaS provider recognized as a Leader by Gartner in its Magic Quadrant.

Sidetrade is a fast-growing international software company that is transforming the Order-to-Cash process for global enterprises. Its AI-powered SaaS platform digitizes the financial customer journey, empowering CFOs to secure and accelerate cash flow generation. Recognized as a leader in Gartner's Magic Quadrant for two consecutive years, Sidetrade fosters a culture of innovation, collaboration, and customer-centricity from its headquarters in Europe and North America.

Requirements

Mission:

As a Marketing Director, you are responsible for driving top-of-the-funnel opportunities as well as mid-funnel pipeline acceleration via the execution and management of demand generation activities (trade shows, partner events, webinars, lunch & learns, workshops, associations, executive round-tables, thought-leadership speaking engagements, etc.) based on the regional plan developed with Sales.

What you’ll be doing:

• Developing and executing regional demand generation plans – within budget – to support aggressive growth goals for acquisition and expand pipeline and revenue in the region; identify relevant activities for the region and build business cases to secure funding and approvals
• Work cross-functionally to oversee the timely execution of the field-marketing plan; execute and manage activities, including logistics, budgeting, content development, scheduling, creative themes and social media strategies
• Manage multiple projects and campaigns simultaneously, ensuring clear and proactive communication to meet deadlines and stay within budget
• Manage lead acquisition, processing, nurturing and follow-up to ensure that leads from field marketing activities are properly managed
• Measure ROI for all activities and analyze the sales funnel to identify areas for continual improvement; develop and execute campaign performance reporting to be shared across the sales and marketing teams
• Build and maintain ongoing communications with the Regional Sales Director, and Regional Sales Managers, as well as field marketing peers

What you’ll need to be successful:

• 7+ years of marketing experience, preferably in B2B / SaaS technology markets, with progressive growth and demonstrable experience in implementing successful field marketing plans
• Understanding of modern demand generation activities and channels (including segment marketing, ABM, demand creation, event management, campaign execution, social media, display advertising, etc.) and experience with the modern marketing technology stack (Marketo, Salesforce preferred)
• Experience with complex buying/selling processes involving multiple decision-makers
• Strong analytical skills and experience in analyzing the effectiveness of marketing programs on key metrics (ROI, customer acquisition and retention, etc.)
• Proven business judgment, communication and presentation skills, with the ability to frame problems and effectively communicate with both executive and peer audiences
• Ability to manage multiple priorities in a fast-paced environment, work collaboratively with cross-functional teams, and ensure high-quality deliverables with high attention to detail
• Strong team-player and self-starter who can initiate and drive activities to successful conclusion while maintaining strong cross-functional working relationships
• Master’s Degree preferred

At Sidetrade, we cultivate a multicultural environment that fuels innovation. With over 22 nationalities represented, we strongly value diversity, gender equality, inclusivity, and fairness. As an equal opportunity employer, we reject all forms of discrimination and harassment. Your unique contributions are celebrated, driving collective success in our inclusive workplace.

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Only applications from invited agencies through the Workable portal will be accepted. Unsolicited CVs sent directly to managers or HR will not incur any fees.