Channel Marketing, Advisor

Zebra Technologies; Bourne End; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Channel Marketing Advisor to enhance its market presence. This role involves collaborating with sales teams and partners to develop and execute targeted marketing strategies. You will lead initiatives that drive revenue growth and improve partner engagement while managing budgets and performance metrics. Join a forward-thinking company that values innovation and teamwork, where your contributions will help shape the future of marketing in the tech industry. If you are passionate about marketing and eager to make a difference, this opportunity is perfect for you.

Benefits

25 days of vacation

Up to 32 hours paid time off for volunteering

Annual bonuses based on financial results

Yearly salary increases based on performance

Employee referral bonus

Pension Scheme with matched contribution

Private medical and dental cover

Access to online learning platform

Cycle to work scheme

Employee Assistance Program

Qualifications

• Bachelor's degree or equivalent with business or marketing focus.
• In-depth knowledge of distribution and partner routes-to-market.
• Experience transforming business objectives into marketing strategies.

Responsibilities

• Strategize marketing initiatives with channel partners and sales teams.
• Execute marketing plans and manage yearly budget allocation.
• Monitor and report plan performance against objectives.

Skills

Marketing Strategy

Channel Management

Budget Management

ROI Analysis

Event Planning

Content Creation

Education

Bachelor's degree in Business or Marketing

Tools

Vistex

Job description

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Overview:

At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer’s and partner’s needs and solve their challenges.

Remote Work: No

Overview:

At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer’s and partner’s needs and solve their challenges.

Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our diverse perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve.

You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about – locally and globally. We’ve only begun reimaging the future – for our people, our customers, and the world.

Let’s create tomorrow together.

The Channel Marketing Advisor will work closely with the ISV Channel Sales and the Global Partners Sales team in support of sales, partners, and ISV partners in the planning and executing of marketing plans and programs that increase Zebra market share.

Will directly work with the partners that cover the regional market and develop and execute aligned channel marketing plans with targeted partners to address business/marketing challenges. This position will also own the development of annual business/marketing plans through collaborative planning processes aligned with Zebra’s go-to-market initiatives with the unique strengths of each partner and deliver a plan with clear goals, objectives and metrics.

We are offering 12 months contract!

Responsibilities:

• Strategize and align on the marketing initiatives with the CAMs (Channel Account Managers), Channel Sales Lead, BDMs and Channel Marketing Lead
• Execute marketing and enablement plans for all partners utilizing a combination of MDF and Program Spend in the most effective manner that is aligned with established priorities and plans; Manage the yearly budget allocation
• Develop and maintain the overall marketing plans and programs for channel partners
• Monitor, measure and report plan performance against objectives to determine ROI
• Lead product launch planning across the portfolio for the partners, channel sales team, aggregating information and plans by segment
• Represent channel marketing in planning sessions, reviews and events as required
• Provide and lead marketing support for marketing initiatives including event planning, content creation and communication
• Manage, train and keep track of all partner activities managed through the program tool Vistex. Manage and approve all projects and budget
• Deliver “Voice of Customer” insight for developing channel and marketing programs and other business needs/requirement
• Identify the most effective and efficient marketing solution to address challenge (i.e. create and execute targeted campaigns, field events, executive programs, tradeshows, customer references, industry association events and telemarketing)
• Accelerate go-to-market execution and close partner marketing capabilities gap. Boost partner go-to-market effectiveness and leverage the Marketing Accelerator platform (programs, tools, content) and associated marketing agencies to develop and execute the partner related marketing initiatives
• Proactively and consultatively suggest potential marketing approaches to grow and accelerate revenue generation; Facilitate better decision making together with the channel account manager and partner
• Collaborate with peers in the broader marketing organization to ensure a level of consistency is maintained with all market-facing activities
• Educate the channel current promotions, product releases and programs as needed
• Optimize and align investments with best-practices; Monitor and report performance metrics
• Expand account penetration by establishing relationships in management, marketing and sales
• Contribute to regional and global marketing strategy development to ensure alignment and readiness
• Monitor, measure and report plan performance against objectives to determine ROI
• Design, develop and execute marketing and enablement plans for targeted partners
• Present an overview/status of the activities they are driving and the results they are achieving at a quarterly business review
• Develop comprehensive regional GTM marketing plan with clear goals/objectives
• Marketing performance reporting and quarterly review
• Voice of customer insight and checkpoints
• Business alignment with product/business unit stakeholders
  
  

Qualifications:

• Bachelor’s degree or equivalent with business or marketing focus
• In-depth knowledge of distribution (IT and Value Add) and partner routes-to-market
• Experience transforming business objectives into marketing goals/strategies
• Demonstrated ability to drive decisions, deliver results on short timelines, capable of managing multiple priorities in a fast-paced environment
• Understanding of channel GTM readiness and health of the channel
  
  

Benefits:

• 25 days of vacation
• Up to 32 hours paid time off per year to volunteer with a charity of your choice
• Reward & Recognition scheme - earn points to spend online
• Training and personal development in soft skills and hard skills, access to our internal learning portal and internal career opportunities within Zebra departments
• Annual bonuses based on financial results
• Yearly salary increases according to individual performance
• Employee referral bonus for bringing New Talent to Zebra
• Pension Scheme with a matched contribution up to 7%
• Private medical and dental cover
• Access to an innovative online learning platform
• Cycle to work scheme
• Employee Assistance Program
  
  

To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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