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Marketing Director, Events

The Economist

London

On-site

GBP 70,000 - 120,000

Full time

4 days ago

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Job summary

The Economist is in search of a visionary Marketing Director for their Events Division. This role, based in London, involves leading a global marketing team to drive audience growth and commercial success across 150+ annual events. An ideal candidate will possess extensive B2B marketing experience, particularly in the events sector, and demonstrate strong leadership skills. The position offers an exciting opportunity to influence significant marketing initiatives within a prestigious brand.

Benefits

Incentive programme

Generous annual leave

Parental leave policies

Volunteering days

Well-being support

Free access to all Economist content

Qualifications

Extensive experience in B2B marketing.
Leadership experience managing large teams.
Proven success in audience acquisition and revenue strategies.

Responsibilities

Lead the marketing function for Events managing 40+ staff.
Develop and implement integrated marketing strategies.
Monitor performance and ensure effective budget usage.

Skills

B2B Marketing Leadership

Audience Acquisition

Commercial Growth

Digital Marketing

Team Management

Education

Significant experience in marketing

Experience in events industry

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Who We Are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity.

We are seeking an accomplished and visionary Marketing Director to lead our Events Division on a 12-month fixed term contract. Based in London and reporting directly to the Managing Director, this is a high-impact role overseeing the strategic planning and execution of marketing for a global portfolio of 150+ annual events, spanning virtual, hybrid, and in-person formats.

The successful candidate will be a seasoned B2B marketing leader with a track record of managing large, high-performing teams (40+ staff) and driving audience acquisition and commercial growth across international markets. This is an exceptional opportunity for a strategic, hands-on leader who thrives in fast-paced, complex environments.

This role offers a unique opportunity to lead a world-class marketing function within a globally recognised brand. If you are an inspiring leader with a passion for excellence, innovation, and results, we would love to hear from you.

Key Responsibilities

Strategic Leadership: Lead the Events marketing function, managing five senior Heads of Marketing and overseeing a team of 40+ marketers to deliver ambitious audience and revenue goals across the events portfolio
Integrated Campaign Development: Define and implement integrated, insight-driven go-to-market strategies that drive audience acquisition, retention, and sponsorship pipeline development across global markets
Performance & ROI Oversight: Set clear KPIs for audience growth and campaign effectiveness. Monitor performance, optimise ROI, and ensure marketing budgets are tightly managed and strategically deployed.
Stakeholder Engagement: Collaborate cross-functionally with Sales, Programming, Client Services, and Operations to deliver on commercial goals and customer experience standards.
Commercial Alignment: Partner closely with the sales team to craft targeted marketing strategies that align with sponsorship objectives and ensure qualified lead generation
Operational Excellence: Ensure consistent, high-quality marketing execution across 150+ events per year. Support the delivery of contractual obligations, timelines, and deliverables
Editorial Consistency: Ensure all marketing materials reflect The Economist’s editorial guidelines and distinctive tone of voice, maintaining consistency, credibility, and brand integrity across all channels
Innovation & Transformation: Drive marketing innovation through the adoption of new tools, technologies, and practices that elevate performance and audience engagement
People Development: Inspire and mentor senior leaders and marketing professionals. Build a culture of accountability, collaboration, and continuous improvement

Who You Are

Extensive experience in B2B marketing, with significant tenure in the conferences or events industry
Extensive team leadership experience, including direct line management of senior leaders and large-scale team oversight (30+)
Proven success in developing and delivering high-performing acquisition and retention strategies in complex, international environments
Strong track record of aligning marketing with commercial objectives and supporting revenue growth through integrated campaign strategies
Deep understanding of digital marketing ecosystems, customer journey optimisation, and marketing analytics
Experience leading digital transformation initiatives and embedding marketing technology at scale
Exceptional interpersonal, influencing, and communication skills; confident operating at board level
Highly organised, strategic thinker with the ability to navigate ambiguity and pivot quickly to respond to market or business needs
Collaborative and hands-on leadership style, with a commitment to team success and a willingness to dive into the detail when needed

Benefits

What we offer

We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.

Our Values

Our values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world.

Independence

We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.

Integrity

We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.

Excellence

We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.

Inclusivity

We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.

Openness

We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.

Seniority level

Seniority level
Director

Employment type

Employment type
Contract

Job function

Job function
Marketing and Sales
Industries
Newspaper Publishing

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