Marketing Director - Ecommerce

JR United Kingdom; London; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

A leading wellness company in London is seeking a Growth Marketing Leader to drive their DTC brand expansion. This role involves managing campaigns, building a high-performing team, and leveraging data analytics to optimize marketing strategies. The ideal candidate will have a strong commercial mindset and a passion for the e-commerce landscape, contributing to a rapidly growing industry.

Benefits

Equity in the business

Company-wide Christmas holiday break

Paid company workouts each week

£1k towards MyoMaster equipment

Qualifications

• Experience in managing paid acquisition and email marketing.
• Strong understanding of growth strategies and customer profiles.
• Ability to analyze campaign performance metrics.

Responsibilities

• Set overall growth strategy and lead a high-performing team.
• Manage paid media campaigns and optimize marketing efforts.
• Utilize data analytics to inform strategy and drive growth.

Skills

Commercial mindset

E-commerce knowledge

Data analysis

Job description

Social network you want to login/join with:

We're putting together a team of A players to scale the Home of Human Optimisation.

We help high performers take control of their wellness by creating outstanding Human Optimisation products, think saunas, ice baths, hyperbaric chambers. We aim to help people unlock their full potential by providing world-class wellness products and community for everyone who wants to perform at their best every single day.

We are growing extremely fast and in 2023 we were backed by Google and a host of elite athletes and entrepreneurs. In 2024, we appeared on Dragons’ Den in what is now one of the most viewed episodes in the history of the show. Last year we grew 350% and have no intention of slowing down.

We’re now looking ahead to the future and building a team of leaders who want to be part of scaling the business into a global brand. Our aim is to have 60,000 customers within the next 4 years and cement our position as the Home of Human Optimisation.

What you'll be doing

You’ll be focused on scaling our DTC brand. Your role will involve driving growth through managing paid acquisition, CRO, email marketing and influencers campaigns.

• Set the overall growth strategy
• Build and lead a high performing growth team (internal and external resource)
• Constantly test and iterate based on data

MyoMaster Website

• Constantly test + iterate every aspect of UX to increase average spend + conversion rate
• Manage our website agency and/or freelancers to create world class PDPs that convert
• Develop + test landing pages that align with broader acquisition funnels and messaging
• Create and manage a roadmap of ongoing development and improvements

Paid (Meta, Google and TikTok)

• Constantly be searching for an arbitrage that drives sales (channel, creator, offer, creative, funnel, whitelisting)
• Oversee and optimise the day to day running of paid media campaigns
• Work with our in house content team to continually produce high performing and diverse creative across channels
• Develop a deep understanding of our existing and target customer profiles and develop cross channel funnels that take them through an optimised purchasing journey
• Manage the budget effectively across the channel mix and work with our external agencies to generate maximum ROI
• Analyze campaign performance metrics and A/B tests and optimize marketing campaigns across multiple channels to maximize ROI and achieve KPIs

Email Marketing

• Manage our agency to hold them to the highest standard and ensure they are delivering core KPIs around database growth and revenue generation
• Develop a roadmap to continuously improve core email flows
• Create ideas for campaigns that align with the border marketing activity of the business and drive ROI

Data and Reporting

• Triple Whale + GA4 to analyse results of all aspects of marketing
• Constantly utilize data analytics and insights to make informed decisions, identify growth opportunities and feedback to the wider team to inform the strategy

Influencers

• Build an influencer programme to create regular whitelisting content and improve creative diversity
• Utilise collabs to drive awareness and conversion

International Growth

• Drive international launches into new markets, testing channels in new markets

Leadership

• Have a seat at the table alongside the two Co-Founders and Head of Ops to really shape the overall growth strategy of the business
• Manage an agency portfolio with an aligned growth strategy so they become a high performing extension of the team
• Build and inspire a lean, A player internal team to push MyoMaster to the next stage of growth
  

Why this is an amazing opportunity

• A genuine seat at the table

We are offering the right person the chance to build a category defining business from its early stages and become part of the board + leadership team

• Proven market fit and scalability

We have already proven product market fit and are scaling up rapidly, this is a great time to join the journey

• An industry that is exploding

The wellness industry is growing incredibly rapidly and we intend to become one of the key players in the space

• An impressive wider team

We have an incredibly ambitious team and our wider investors are some of the most impressive athletes and entrepreneurs in the UK. If you want to be surrounded by impressive people, this is is the right place.

Who we’re looking for

• A marketer with an extremely commercial mindset. We have a profit at all costs mentality. ROI should be at the forefront of everything you do.
• Everyone in our team is an executor. You deliver. There are no layers of management and big teams. We all stay close to the work and continually strive to be better.
• If you’re looking for just a job, this isn’t the role for you. We are looking for someone who wants to take a stake in the business and to play a career defining role in building something from the ground up.
• You must be obsessed with the ecom world and the latest trends and technology driving it forward. Build a community within it so you are always able to push the business forward based on the latest insights.

The Benefits

Salary - £60K - £70k base

OTE - £10k OTE bonus

Shares - Equity in the business

Hybrid Role - Need to be available to work in SW London office 2X per week

Company wide Xmas holiday break

Paid company workouts each week

£1k towards MyoMaster equipment